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SERVING CONTENT BASED ON CONVERSATIONS

  • US 20110320273A1
  • Filed: 06/24/2010
  • Published: 12/29/2011
  • Est. Priority Date: 06/24/2010
  • Status: Abandoned Application
First Claim
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1. One or more computer-readable storage media that store executable instructions to present ad impressions with content, wherein the executable instructions, when executed by a computer, cause the computer to perform acts comprising:

  • receiving content from a conversation;

    analyzing said content to identify a keyword in said content, by comparing said content with dictionary of keywords that is stored on said computer on which said executable instructions execute;

    sending said keyword to an advertising server, said advertising server being distinct from said computer and being remote to said computer;

    receiving, from said advertising server, a first ad to be displayed to a user of said computer, and sending, to participants in said conversation, data that allows ads to be synchronized among said participants; and

    displaying said first ad to said user together with said content from said conversation.

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