ASSESSING AND ADAPTING COMPONENT PARAMETERS

• US 20110320424A1
• Filed: 06/29/2010
• Published: 12/29/2011
• Est. Priority Date: 06/29/2010
• Status: Abandoned Application

• Current Assignee: Intuit, Inc.
• Original Assignee: Intuit, Inc.
• Inventors: Zias, Jeff A., Jacobs, Judd C., Wells, Joseph W. III, Terrill, Peter C., Tran, Brian A., Molotsi, Hugh N.
• Application Number:
  US12/826,479
• Publication Number:
  US 20110320424A1
• Time in Patent Office: Days
• US Class Current: 707/708
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A parameter-selection technique that allows preferred permutations to be rapidly identified based on real-world user behavior is described. In particular, a set of web pages that include different permutations of the set of parameters are generated. Then, at least a subset of these web pages is provided to the users in response to their requests. For example, the requests may be associated with user selections of search results, which are associated with search queries provided by the users to a search engine. While the users interact with the subset of the set of web pages, their actions and the associated context (with respect to the different permutations) are tracked. Next, the tracked user actions are used to identify the web pages associated with the preferred permutations of the set of parameters.

Claims

1. A computer-implemented method for identifying preferred permutations of a set of parameters for web pages, comprising:

generating, using a computer, a set of web pages that include different permutations of the set of parameters;

receiving requests from users, wherein the requests are associated with search queries provided by the users to a search engine;

providing at least a subset of the set of web pages to the users in response to the received requests;

tracking user actions while the users interact with the subset of the set of web pages; and

using the tracked user actions to identify the web pages associated with the preferred permutations of the set of parameters.

2. The method of claim 1, wherein the method further comprises receiving set-up instructions that specify the set of parameters.

3. The method of claim 1, wherein the set of parameters include content, a sensory presentation format, a web-page component and a configuration of the web-page component.

4. The method of claim 1, wherein the requests are associated with selections, by the users, of search results that are associated with the search queries.

5. The method of claim 1, wherein the method further includes modifying search-engine keywords associated with the set of web pages based on the search results and the user actions.

6. The method of claim 1, wherein tracking the user actions involves event tracking.

7. The method of claim 1, wherein the user actions include user selections and information provided in fields in the set of web pages.

8. The method of claim 1, wherein the user actions include context information associated with the permutations of the set of parameters in the subset of the set of web pages, spatial-relationship information for locations that the users interact with relative to the permutations of the set of parameters in the subset of the set of web pages, and temporal information associated with the user interaction with the subset of the set of web pages.

9. The method of claim 1, wherein the method further includes analyzing the user actions and the associated permutations of the set of parameters to identify the web pages associated with preferred permutations.

10. The method of claim 9, wherein the analysis includes natural language processing of content associated with the user actions.

11. The method of claim 1, wherein the preferred permutations are associated with commercial success of a product.

12. The method of claim 1, wherein the users are other than existing customers of a product associated with the set of web pages.

13. The method of claim 1, wherein the method further includes revising the set of web pages based on the tracked user actions.

14. The method of claim 13, wherein the revising is performed iteratively based on the tracked user actions.

15. The method of claim 13, wherein revising the set of web pages includes modifying at least some of the permutations of the set of parameters.

16. A non-transitory computer-program product for use in conjunction with a computer system, the computer-program product comprising a computer-readable storage medium and a computer-program mechanism embedded therein to identify preferred permutations of a set of parameters for web pages, the computer-program mechanism including:

instructions for generating a set of web pages that include different permutations of the set of parameters;

instructions for receiving requests from users, wherein the requests are associated with search queries provided by the users to a search engine;

instructions for providing at least a subset of the set of web pages to users in response to the received requests;

instructions for tracking user actions while the users interact with the subset of the set of web pages; and

instructions for using the tracked user actions to identify the web pages associated with the preferred permutations of the set of parameters.

17. The computer-program product of claim 16, wherein the requests are associated with selections, by the users, of search results that are associated with the search queries.

18. The computer-program product of claim 16, wherein the computer-program mechanism includes instructions for modifying search-engine keywords associated with the set of web pages based on the search results and the user actions.

19. The computer-program product of claim 16, wherein the user actions include user selections and information provided in fields in the set of web pages.

20. The computer-program product of claim 16, wherein the computer-program mechanism includes instructions for analyzing the user actions and the associated permutations of the set of parameters to identify the web pages associated with the preferred permutations.

21. A computer system, comprising:

a processor;

memory; and

a program module, wherein the program module is stored in the memory and configurable to be executed by the processor to identify preferred permutations of a set of parameters for web pages, the program module including;

instructions for generating a set of web pages that include different permutations of the set of parameters;

instructions for receiving requests from users, wherein the requests are associated with search queries provided by the users to a search engine;

instructions for providing at least a subset of the set of web pages to users in response to the received requests;

instructions for tracking user actions while the users interact with the subset of the set of web pages; and

instructions for using the tracked user actions to identify the web pages associated with the preferred permutations of the set of parameters.