Systems and Methods For Providing Modular Configurable Creative Units For Delivery Via Intext Advertising
First Claim
1. A method for creating via a development tool a unit type for display on a web page responsive to a keyword on the web page, the method comprising:
- (a) identifying, via a development tool, a unit type template for creating a unit type, the unit type comprising a tooltip for augmenting a keyword on a web page;
(b) selecting, by a user via the development tool, a media block component to add to the unit type;
(c) placing, by the user, the media block component on a layout of the unit type; and
(d) generating, by the development tool, script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container, the media block component placed in a cell and a row of the set of cells and rows, the script code providing execution direction for rendering media of the media block component while displaying the unit type.
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Accused Products
Abstract
The present disclosure relates to systems and methods for creating, via a development tool, a unit type for display on a web page in response to a keyword on the web page. A development tool may identify a unit type template for creating a unit type. The unit type may comprise a tooltip for augmenting a keyword on a web page. A user may select, via the development tool, a media block component to add to the unit type. The user may place the media block component on a layout of the unit type. The development tool may generate script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container. The media block component may be placed in a cell and a row of the set of cells and rows. The script code may provide execution direction for rendering media of the media block component while displaying the unit type.
124 Citations
20 Claims
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1. A method for creating via a development tool a unit type for display on a web page responsive to a keyword on the web page, the method comprising:
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(a) identifying, via a development tool, a unit type template for creating a unit type, the unit type comprising a tooltip for augmenting a keyword on a web page; (b) selecting, by a user via the development tool, a media block component to add to the unit type; (c) placing, by the user, the media block component on a layout of the unit type; and (d) generating, by the development tool, script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container, the media block component placed in a cell and a row of the set of cells and rows, the script code providing execution direction for rendering media of the media block component while displaying the unit type. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for creating a unit type for display on a web page responsive to a keyword on the web page, the system comprising:
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a development tool identifying a unit type template for creating a unit type, the unit type comprising a tooltip for augmenting a keyword on a web page; a media block component selectable by a user to add to the unit type; a design layout in the development tool for placing the media block component in a location within the unit type; and a unit type generator for generating script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container, the media block component placed in a cell and a row of the set of cells and rows, the script code providing execution direction for rendering media of the media block component while displaying the unit type. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification