DYNAMICALLY MODIFYING MEDIA CONTENT FOR PRESENTATION TO A GROUP AUDIENCE

• US 20110321075A1
• Filed: 06/29/2010
• Published: 12/29/2011
• Est. Priority Date: 06/29/2010
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: DUQUENE, JOEL, BRUNKHORST, RICHARD A., HAMBRIGHT, ERIC P., SHENG, XINXIN
• Application Number:
  US12/825,845
• Publication Number:
  US 20110321075A1
• Time in Patent Office: Days
• US Class Current: 725/13
• CPC Class Codes: H04H 2201/80 characterised in that motion picture association of America [MPAA] ratings are used
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/4781 Games

Abstract

A computer implemented method dynamically modifies media content to be presented to a group of viewers. A plurality of content filters, each of which has multiple sub-components and is based on a member profile of a different member of a media viewing audience, is generated. Media content is then modified, based on the plurality of content filters, to create a dynamically modified media content for viewing by the media viewing audience.

Claims

1. A computer implemented method to modify media content to be presented to a media viewing audience, the computer implemented method comprising:

a processor generating at least one content filter, wherein each content filter is based on a member profile of a different member of a media viewing audience, and wherein each content filter comprises multiple sub-components that filter different parameters of the media content; and

the processor modifying a media content to create a dynamically modified media content based on the plurality of content filters.

2. The computer implemented method of claim 1, further comprising:

transmitting the dynamically modified media content to a playback device that is used to display the dynamically modified media content to the media viewing audience.

3. The computer implemented method of claim 1, further comprising:

averaging filter values from each of the multiple sub-components to establish an average content filter; and

applying the average content filter to the media content to create the dynamically modified media content.

4. The computer implemented method of claim 1, wherein the computer implemented method further comprises:

determining a most restrictive value for each of the multiple sub-components, wherein the most restrictive value describes a least tolerance to objectionable content as defined by the different parameters of the media content; and

utilizing the most restrictive value for each parameter of the plurality of content filters to create the dynamically modified media content.

5. The computer implemented method of claim 1, wherein the member profile for a specific member of the media viewing audience is established by:

providing a questionnaire about a specific member of the media viewing audience, wherein the questionnaire asks for an acceptable parameter level for each of the multiple sub-components of the content filter.

6. The computer implemented method of claim 5, further comprising:

utilizing the questionnaire to determine an level of violence that is acceptable for the specific member of the media viewing audience to be exposed to.

7. The computer implemented method of claim 5, further comprising:

utilizing the questionnaire to determine an acceptable worldview that is acceptable for the specific member of the media viewing audience to be exposed to.

8. The computer implemented method of claim 5, further comprising:

utilizing the questionnaire to determine an acceptable level of profanity that is acceptable for the specific member of the media viewing audience to be exposed to.

9. The computer implemented method of claim 5, wherein the media content is a movie, and wherein the member profile for a specific member of the media viewing audience is established by:

establishing content ratings for a plurality of movies;

utilizing the questionnaire to determine what movies are unacceptable for the specific member of the media viewing audience to watch; and

utilizing a content rating of an unacceptable movie to determine unacceptable content for removal from an original version of the media content.

10. The computer implemented method of claim 5, wherein the media content is a movie, and wherein the member profile for a specific member of the media viewing audience is established by:

establishing content ratings for a plurality of video games;

utilizing the questionnaire to determine what video games are unacceptable for the specific member of the media viewing audience to play; and

utilizing a content rating of an unacceptable video game to determine unacceptable content for removal from an original version of the media content.

11. The computer implemented method of claim 5, wherein the media content is a movie, and wherein the member profile for a specific member of the media viewing audience is established by:

establishing content ratings for a plurality of television shows;

utilizing the questionnaire to determine what television shows are unacceptable for the specific member of the media viewing audience to watch; and

utilizing a content rating of an unacceptable television show to determine unacceptable content for removal from an original version of the media content.

12. The computer implemented method of claim 5, wherein the member profile for a specific member of the media viewing audience is established by:

establishing content ratings for a plurality of books;

utilizing the questionnaire to determine which books are unacceptable for the specific member of the media viewing audience to read; and

utilizing a content rating of an unacceptable book to determine unacceptable content for removal from an original version of the media content.

13. The computer implemented method of claim 1, wherein each of the multiple sub-components comprises a sliding scale to qualitatively describe an acceptable amount of questionable content in an original version of the media content.

14. A computer system comprising:

a central processing unit; and

a memory coupled to the central processing unit, wherein the memory comprises software that, when executed, causes the central processing unit to implement;

generating a plurality of content filters, wherein each of the content filters is based on a member profile of a different member of a media viewing audience, and wherein each content filter comprises multiple sub-components that filter different parameters of the media content;

modifying a media content to create a dynamically modified media content based on the plurality of content filters; and

transmitting the dynamically modified media content to a playback device that is used to display the dynamically modified media content to the media viewing audience.

15. The computer system of claim 14, wherein the software, when executed, further causes the central processing unit to implement:

providing a questionnaire for a specific member of the media viewing audience, wherein the questionnaire asks for an acceptable parameter level for each of the multiple sub-components of the content filter.

16. The computer system of claim 14, wherein each of the multiple sub-components comprises a sliding scale to qualitatively describe an acceptable amount of questionable content in an original version of the media content.

18. The computer program product of claim 16, wherein the computer readable program code further comprises:

computer readable program code to average filter values from each of the multiple sub-components to establish an average content filter; and

computer readable program code to apply the average content filter to the media content to create the dynamically modified media content.

19. The computer program product of claim 16, wherein the computer readable program code further comprises:

computer readable program code to provide a questionnaire for a specific member of the media viewing audience, wherein the questionnaire asks for an acceptable parameter level for each of the multiple sub-components of the content filter.

20. The computer program product of claim 16, wherein each of the multiple sub-components comprises a sliding scale to qualitatively describe an acceptable amount of questionable content in an original version of the media content.

17. A computer program product comprising:

a computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising;

computer readable program code to generate a plurality of content filters, wherein each of the content filters is based on a member profile of a different member of a media viewing audience, and wherein each content filter comprises multiple sub-components that filter different parameters of the media content;

computer readable program code to modify a media content to create a dynamically modified media content based on the plurality of content filters; and

computer readable program code to transmit the dynamically modified media content to a playback device that is used to display the dynamically modified media content to the media viewing audience.