SYSTEM AND METHOD OF TRACKING VIDEO ADVERTISEMENTS

• US 20120004958A1
• Filed: 07/02/2010
• Published: 01/05/2012
• Est. Priority Date: 07/02/2010
• Status: Active Grant

• Current Assignee: Dialogic, Inc. (Enghouse Systems Limited)
• Original Assignee: Dialogic, Inc. (Enghouse Systems Limited)
• Inventors: Mele, Joseph P., Bloom, Jeffrey A.
• Granted Patent: US 9,965,771 B2
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Systems and methods of tracking multimedia content transmitted over at least one network to one or more mobile devices that may be employed to verify delivery of the multimedia content to the respective mobile devices, and to determine the perceptual quality (also referred to herein as “quality of experience” or “QoE”) of the multimedia content at the respective mobile devices. The systems and methods employ content identification techniques in conjunction with objective quality measures to allow mapping of the quality of experience or QoE to specific multimedia content, which may include audio content, imagery content, textual content, and/or video content.

Claims

1. A method of tracking multimedia content for receipt at least one mobile device over at least one network, comprising the steps of:

receiving, at a central system from a multimedia content provider, a first content identifier and a first content quality measure for the multimedia content for storage in a content identifier database and a content quality measure database, respectively;

responsive to the receipt of the multimedia content at the at least one mobile device over the at least one network, receiving, at the central system, a second content identifier and a second content quality measure for the multimedia content from the at least one mobile device;

verifying, by the central system, the second content identifier against the first content identifier stored in the content identifier database;

responsive to the verifying of the second content identifier against the first content identifier, retrieving, by the central system, the first content quality measure for the multimedia content from the content quality measure database;

based at least in part on a comparison between the first content quality measure and the second content quality measure, obtaining a level of quality degradation of the multimedia content at the at least one mobile device by the central system; and

providing the level of quality degradation of the multimedia content by the central system.

2. The method of claim 1 further comprising:

responsive to the verifying of the second content identifier against the first content identifier, obtaining a content identifier index for the multimedia content,

wherein the retrieving of the first content quality measure from the content quality measure database includes retrieving the first content quality measure from the content quality measure database using the content identifier index.

3. The method of claim 1 further comprising:

receiving, at the central system, descriptive metadata for the multimedia content from the multimedia content provider for storage in a metadata database.

4. The method of claim 3 further comprising:

responsive to the verifying of the second content identifier against the first content identifier, retrieving, by the central system, the descriptive metadata for the multimedia content from the metadata database.

5. The method of claim 4 further comprising:

responsive to the verifying of the second content identifier against the first content identifier, obtaining a content identifier index for the multimedia content,

wherein the retrieving of the descriptive metadata for the multimedia content from the metadata database includes retrieving the descriptive metadata for the multimedia content from the metadata database using the content identifier index.

6. The method of claim 4 wherein the providing of the level of quality degradation of the multimedia content includes providing the level of quality degradation of the multimedia content in association with the descriptive metadata for the multimedia content.

7. The method of claim 1 wherein the first content identifier and the second content identifier correspond to a first multimedia fingerprint and a second multimedia fingerprint, respectively, for the multimedia content, and wherein the verifying of the second content identifier against the first content identifier includes verifying the second multimedia fingerprint against the first multimedia fingerprint.

8. The method of claim 1 wherein the first content identifier and the second content identifier correspond to first identifying metadata and second identifying metadata, respectively, for the multimedia content, and wherein the verifying of the second content identifier against the first content identifier includes verifying the first identifying metadata against the second identifying metadata.

9. The method of claim 1 wherein the first content identifier and the second content identifier correspond to a first multimedia watermark and a second multimedia watermark, respectively, for the multimedia content, and wherein the verifying of the second content identifier against the first content identifier includes verifying the second multimedia watermark against the first multimedia watermark.

10. A method of tracking multimedia content transmitted by a multimedia content provider over at least one network, for use with a central system operative to obtain a level of quality degradation of the multimedia content, the method comprising the steps of:

receiving the multimedia content at least one mobile device over the at least one network;

generating a content identifier for the multimedia content by the at least one mobile device;

generating a content quality measure for the multimedia content by the at least one mobile device; and

providing, by the at least one mobile device, the content identifier and the content quality measure to the central system for obtaining the level of quality degradation of the multimedia content at the at least one mobile device.

11. The method of claim 10 wherein the content identifier corresponds to a multimedia fingerprint for the multimedia content, and wherein the generating of the content identifier for the multimedia content includes generating the multimedia fingerprint for the multimedia content.

12. The method of claim 10 wherein the content identifier corresponds to identifying metadata for the multimedia content, and wherein the providing of the content identifier to the central system includes providing the identifying metadata to the central system.

13. The method of claim 10 wherein the content identifier corresponds to a multimedia watermark for the multimedia content, wherein the method further comprises detecting the multimedia watermark in the multimedia content by the at least one mobile device, and wherein the providing of the content identifier to the central system includes providing an indication of the multimedia watermark to the central system.

14. The method of claim 10 wherein the generating of the content quality measure for the multimedia content includes generating a perceptual quality measurement of image blur in the multimedia content.

15. The method of claim 10 wherein the generating of the content quality measure for the multimedia content includes generating a perceptual quality measurement of blocking artifacts in the multimedia content.

16. The method of claim 10 wherein the generating of the content quality measure for the multimedia content includes generating the content quality measure using a no-reference quality measurement technique.

17. The method of claim 10 further comprising:

encapsulating the content identifier and the content quality measure,

wherein the providing of the content identifier and the content quality measure to the central system includes transmitting the encapsulated content identifier and content quality measure to the central system.

18. A method of tracking multimedia content for receipt at least one mobile device over at least one network, comprising the steps of:

generating a content identifier for the multimedia content by a multimedia content provider;

generating a content quality measure for the multimedia content by the multimedia content provider;

providing, by the multimedia content provider, the content identifier and the content quality measure to a central system; and

providing, by the multimedia content provider, the multimedia content for insertion into a multimedia content stream, for subsequent transmission of the multimedia content stream containing the multimedia content to the at least one mobile device over the at least one network,

whereby the central system is operative to employ the content identifier and the content quality measure generated by the multimedia content provider to obtain a level of quality degradation of the multimedia content at the at least one mobile device.

19. The method of claim 18 wherein the content identifier corresponds to a multimedia fingerprint for the multimedia content, and wherein the generating of the content identifier for the multimedia content includes generating the multimedia fingerprint for the multimedia content.

20. The method of claim 18 wherein the content identifier corresponds to identifying metadata for the multimedia content, and wherein the providing of the content identifier and the content quality measure to the central system includes providing the identifying metadata to the central system.

21. The method of claim 18 wherein the content identifier corresponds to a multimedia watermark for the multimedia content, and wherein the providing of the content identifier and the content quality measure to the central system includes providing an indication of the multimedia watermark to the central system.

22. The method of claim 18 wherein the generating of the content quality measure for the multimedia content includes generating a perceptual quality measurement of image blur in the multimedia content.

23. The method of claim 18 wherein the generating of the content quality measure for the multimedia content includes generating a perceptual quality measurement of blocking artifacts in the multimedia content.

24. The method of claim 18 wherein the generating of the content quality measure for the multimedia content includes generating the content quality measure using a no-reference quality measurement technique.

25. The method of claim 18 wherein the multimedia content provider corresponds to an advertiser, wherein the multimedia content corresponds to advertisement content, and wherein the providing of the multimedia content for insertion into the multimedia content stream includes providing the advertisement content for insertion into the multimedia content stream.

26. A system for tracking multimedia content for receipt at least one mobile device over at least one network, comprising:

at least one processor; and

at least one memory communicably coupled to the at least one processor, wherein the at least one processor is operative to execute at least one program out of the at least one memory;

to receive, from a multimedia content provider, a first content identifier and a first content quality measure for the multimedia content for storage in a content identifier database and a content quality measure database, respectively;

responsive to the receipt of the multimedia content at the at least one mobile device over the at least one network, to receive a second content identifier and a second content quality measure for the multimedia content from the at least one mobile device;

to verify the second content identifier against the first content identifier stored in the content identifier database;

responsive to verifying the second content identifier against the first content identifier, to retrieve the first content quality measure for the multimedia content from the content quality measure database;

based at least in part on a comparison between the first content quality measure and the second content quality measure, to obtain a level of quality degradation of the multimedia content at the at least one mobile device; and

to provide the level of quality degradation of the multimedia content.

27. The system of claim 26 wherein the at least one processor is further operative to execute the at least one program out of the at least one memory to obtain, responsive to verifying the second content identifier against the first content identifier, a content identifier index for the multimedia content, and to retrieve the first content quality measure from the content quality measure database using the content identifier index.

28. A software agent stored in at least one memory of a mobile device and executed by at least one processor of the mobile device, for use in tracking multimedia content transmitted by a multimedia content provider over at least one network and obtaining, in conjunction with a central system, a level of quality degradation of the multimedia content at the mobile device, the software agent comprising:

a first component operative to receive the multimedia content, and to generate a content identifier for the multimedia content;

a second component operative to generate a content quality measure for the multimedia content; and

a third component operative to provide the content identifier and the content quality measure to the central system for use in obtaining the level of quality degradation of the multimedia content at the at least one mobile device.

29. The software agent of claim 28 wherein the content identifier corresponds to a multimedia fingerprint for the multimedia content, and wherein the first component is further operative to generate the multimedia fingerprint for the multimedia content.

30. A software agent stored in at least one memory of a multimedia content provider and executed by at least one processor of the multimedia content provider, for use in tracking multimedia content for receipt at least one mobile device over at least one network and obtaining, in conjunction with a central system, a level of quality degradation of the multimedia content at the at least one mobile device, the software agent comprising:

a first component operative to generate a content identifier for the multimedia content;

a second component operative to generate a content quality measure for the multimedia content; and

a third component operative to provide the content identifier and the content quality measure to the central system;

whereby the multimedia content provider is operative to provide the multimedia content for insertion into a multimedia content stream, for subsequent transmission of the multimedia content stream containing the multimedia content to the at least one mobile device over the at least one network, and

whereby the central system is operative to employ the content identifier and the content quality measure generated by the multimedia content provider to obtain the level of quality degradation of the multimedia content at the at least one mobile device.

31. The software agent of claim 30 wherein the content identifier corresponds to a multimedia fingerprint for the multimedia content, and wherein the first component is further operative to generate the multimedia fingerprint for the multimedia content.