System and Method for Delivering Advertising Information to Transportation Users
First Claim
1. A computer-implemented system for providing targeted advertising information based on the content of provided transportation information, comprising:
- a transportation information system configured to receive a request for transportation information based on one or more user provided vehicle selection criteria and generate transportation information including location tracking information for a vehicle selected based on the vehicle selection criteria;
an advertising selection system configured to select one or more targeted advertisements based on at least the location tracking information for the selected vehicle; and
an advertising system configured to transmit a transportation message including the transportation information and the targeted advertisement.
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Abstract
A computer-implemented system for providing targeted advertising information based on the content of provided transportation information. The system includes a transportation information system configured to receive a request for transportation information based on one or more user provided vehicle selection criteria and generate transportation information including location tracking information for a vehicle selected based on the vehicle selection criteria. The system further includes an advertising selection system configured to select one or more targeted advertisements based on at least the location tracking information for the selected vehicle and an advertising system configured to transmit a transportation message including the transportation information and the targeted advertisement.
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Citations
20 Claims
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1. A computer-implemented system for providing targeted advertising information based on the content of provided transportation information, comprising:
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a transportation information system configured to receive a request for transportation information based on one or more user provided vehicle selection criteria and generate transportation information including location tracking information for a vehicle selected based on the vehicle selection criteria; an advertising selection system configured to select one or more targeted advertisements based on at least the location tracking information for the selected vehicle; and an advertising system configured to transmit a transportation message including the transportation information and the targeted advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method for providing targeted advertising information based on the content of provided transportation information, comprising:
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receiving a request for transportation information based on one or more user provided vehicle selection criteria; generating transportation information including location tracking information for a vehicle selected based on the vehicle selection criteria; selecting one or more targeted advertisements based on at least the location tracking information for the selected vehicle; and transmitting a transportation message including the transportation information and the targeted advertisement. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer-implemented system for providing targeted advertising information based on the content of provided transportation information, comprising:
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a transportation information system configured to receive a request for transportation information based on one or more user provided vehicle selection criteria, the vehicle selection criteria including at least a current location and a desired destination and generate transportation information including location tracking information for a vehicle selected based on the vehicle selection criteria; an advertising selection system configured to select one or more targeted advertisements based on at least the location tracking information for the selected vehicle and at least one of location information, timing information, weather information, and user information; and an advertising system configured to transmit a transportation message including the transportation information and the targeted advertisement. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification