Methods and System for Providing and Analyzing Local Targeted Advertising Campaigns
First Claim
1. A method of providing a local targeted advertising campaign with regard to at least one predefined physical site, said method comprising:
- a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes;
b) providing at least one metrics to a node from said at least two nodes;
c) inheriting said at least one metrics from said node to a higher-level node from among said at least two interconnected nodes; and
d) providing a local targeted advertising campaign with regard to at least one predefined physical site based on said inheriting of said at least one metrics.
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Abstract
The present invention relates to methods and a system for providing a local targeted advertising campaign with regard to at least one predefined physical site, one of said method comprising: (a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes; (b) providing at least one metrics to a node from said at least two nodes; (c) inheriting said at least one metrics from said node to a higher-level node from among said at least two interconnected nodes; and (d) providing a local targeted advertising campaign with regard to at least one predefined physical site based on said inheriting of said at least one metrics.
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Citations
91 Claims
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1. A method of providing a local targeted advertising campaign with regard to at least one predefined physical site, said method comprising:
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a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes; b) providing at least one metrics to a node from said at least two nodes; c) inheriting said at least one metrics from said node to a higher-level node from among said at least two interconnected nodes; and d) providing a local targeted advertising campaign with regard to at least one predefined physical site based on said inheriting of said at least one metrics. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 35)
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19. A method of providing a local targeted advertising campaign with regard to at least one predefined physical site, said method comprising:
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a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes, said semantic network defined by; a.1. providing a spatial structure of physical locations of a plurality of entities within said predefined physical site; a.2. providing a marketing environment of said predefined physical site, said marketing environment comprising data related to one of advertisements and sale promotions provided within said predefined physical site; and a.3. providing a plurality of advertisers, which enable to interlink between said spatial structure with said marketing environment; b) defining each node within said at least two interconnected nodes as one of a category, giving rise to a higher-level node, and a sub-category, giving rise to a lower-level node; c) calculating the at least one metrics of the targeted advertising campaign by utilizing said semantic network, while providing at least one metrics to a node from said at least two nodes and inheriting said at least one metrics from said node to a higher-level node from among the at least two interconnected nodes; and d) providing a local targeted advertising campaign with regard to the at least one predefined physical site based on the inheriting of said at least one metrics. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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36. A method of enabling to perform a consolidation with regard to a predefined physical site, said method comprising:
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a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes; b) determining at least two similar segmentation paths within said semantic network, according to at least one predefined criterion; and c) performing a consolidation of at least two nodes of each of said at least two similar segmentation paths, based on said predefined criterion, giving rise to at least one consolidated segmentation path. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49)
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50. A server configured to perform at least one metrics of a targeted advertising campaign by utilizing a semantic network with regard to a predefined physical site, said server comprising:
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a) a local network database configured to store a semantic network that comprises a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes, and wherein said semantic network is defined by; a.1. a spatial structure of physical locations of a plurality of entities within said predefined physical site; a.2. a marketing environment of said predefined physical site, said marketing environment comprising data related to one of advertisements and sale promotions provided within said predefined physical site; and a.3. a plurality of advertisers, which enable to interlink between said spatial structure with said marketing environment; and b) a targeted campaign analyzing unit configured to enable the advertisers to assess and control their advertising campaigns, and enabling to calculate at least one metrics of the targeted advertising campaign over said semantic network. - View Dependent Claims (51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69)
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70. A method of awarding a consumer based on the consumer'"'"'s activity with regard to a predefined physical site, said activity performed by means of the consumer'"'"'s mobile device, said method comprising:
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a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes, while each node within said at least two interconnected nodes is one of a category, giving rise to a higher-level node, and a sub-category, giving rise to a lower-level node; b) enabling the consumer to perform an activity with regard to said predefined physical site and said semantic network; and c) award said consumer based on said activity. - View Dependent Claims (71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87)
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88. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform a method of providing a local targeted advertising campaign with regard to at least one predefined physical site said method comprising:
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a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes; b) providing at least one metrics to a node from said at least two nodes; c) inheriting said at least one metrics from said node to a higher-level node from among said at least two interconnected nodes; and d) providing a local targeted advertising campaign with regard to at least one predefined physical site based on said inheriting of said at least one metrics.
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89. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform a method of providing a local targeted advertising campaign with regard to at least one predefined physical site, said method comprising:
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a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes, said semantic network defined by; a.1. providing a spatial structure of physical locations of a plurality of entities within said predefined physical site; a.2. providing a marketing environment of said predefined physical site, said marketing environment comprising data related to one of advertisements and sale promotions provided within said predefined physical site; and a.3. providing a plurality of advertisers, which enable to interlink between said spatial structure with said marketing environment; b) defining each node within said at least two interconnected nodes as one of a category, giving rise to a higher-level node, and a sub-category, giving rise to a lower-level node; c) calculating the at least one metrics of the targeted advertising campaign by utilizing said semantic network, while providing at least one metrics to a node from said at least two nodes and inheriting said at least one metrics from said node to a higher-level node from among the at least two interconnected nodes; and d) providing a local targeted advertising campaign with regard to the at least one predefined physical site based on the inheriting of said at least one metrics.
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90. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform a method of enabling to perform a consolidation with regard to a predefined physical site, said method comprising:
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a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes; b) determining at least two similar segmentation paths within said semantic network, according to at least one predefined criterion; and c) performing a consolidation of at least two nodes of each of said at least two similar segmentation paths, based on said predefined criterion, giving rise to at least one consolidated segmentation path.
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91. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform a method of awarding a consumer based on the consumer'"'"'s activity with regard to a predefined physical site, said activity performed by means of the consumer'"'"'s mobile device, said method comprising:
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a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes, while each node within said at least two interconnected nodes is one of a category, giving rise to a higher-level node, and a sub-category, giving rise to a lower-level node; b) enabling the consumer to perform an activity with regard to said predefined physical site and said semantic network; and c) awarding the consumer based on said activity.
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Specification