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Methods and System for Providing and Analyzing Local Targeted Advertising Campaigns

  • US 20120005016A1
  • Filed: 06/30/2010
  • Published: 01/05/2012
  • Est. Priority Date: 06/30/2010
  • Status: Abandoned Application
First Claim
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1. A method of providing a local targeted advertising campaign with regard to at least one predefined physical site, said method comprising:

  • a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes;

    b) providing at least one metrics to a node from said at least two nodes;

    c) inheriting said at least one metrics from said node to a higher-level node from among said at least two interconnected nodes; and

    d) providing a local targeted advertising campaign with regard to at least one predefined physical site based on said inheriting of said at least one metrics.

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