Systems and Methods to Optimize Media Presentations
First Claim
1. A computer-implemented method, comprising:
- identifying, by a computing apparatus, a set of transaction data associated with account identifiers of a plurality of users who have made purchases from a merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective merchants; and
determining, by the computing apparatus using the set of transaction data, a spending distribution configured to schedule presentations of media content of a plurality of categories.
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Abstract
In one aspect, a computing apparatus is configured to profile the spending distribution of users who have made purchases from a merchant and who have paid for the purchases via a transaction handler (e.g., using credit cards, debit cards, prepaid cards). The spending distribution is determined based on transaction data of the users, where the transaction data records the transactions of the users for purchases from various merchants. The spending distribution is profiled to indicate the preference of the customers of the merchant as a whole and thus can be used to customize the ratio of media content provided to the customers of the merchant, such as the presentation ratio of advertisements from different merchants, or from merchants of different categories.
57 Citations
20 Claims
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1. A computer-implemented method, comprising:
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identifying, by a computing apparatus, a set of transaction data associated with account identifiers of a plurality of users who have made purchases from a merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective merchants; and determining, by the computing apparatus using the set of transaction data, a spending distribution configured to schedule presentations of media content of a plurality of categories. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-storage medium storing instructions configured to instruct a computing apparatus to:
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identify, by a computing apparatus, a spending distribution determined based on a set of transaction data associated with account identifiers of a plurality of users who have used the account identifiers to make purchases from a merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective merchants; and determine, based on the spending distribution and by the computing apparatus, a presentation ratio of media content of a plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the merchant. - View Dependent Claims (13, 14, 15)
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16. A computing apparatus, comprising:
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a data warehouse configured to store transaction data recording transactions processed by a transaction handler, each of the transactions being processed to settle via the transaction handler a payment from an issuer to an acquirer for a purchase made by a user from a merchant, the issuer making the payment on behalf of the user, the acquirer receiving the payment on behalf of the merchant; and at least one processor coupled with the data warehouse to identify a subset of the transaction data associated with account identifiers of a plurality of users who have used the account identifiers to make purchases from a first merchant; wherein the at least one processor is further configured to determine a spending distribution based on the subset of the transaction data to schedule presentations of media content of a plurality of categories. - View Dependent Claims (17, 18, 19, 20)
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Specification