METHODS, SYSTEMS AND COMPUTER READABLE MEDIA FOR UTILIZING A CONSUMER OPT-IN MANAGEMENT SYSTEM

• US 20120005026A1
• Filed: 05/27/2011
• Published: 01/05/2012
• Est. Priority Date: 05/27/2010
• Status: Abandoned Application

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: Khan, Mohammad, Kumar, Pradeep, Reisgies, Hans Bielefeld, Roy, Kaushik, Vijayshankar, Roshan
• Application Number:
  US13/118,046
• Publication Number:
  US 20120005026A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor

Abstract

Methods, systems, and computer readable media for utilizing a consumer opt-in management system are disclosed. According to one aspect, the method includes interfacing a near field communication (NFC) enabled mobile device with a touch point associated with an electronic marketing program to obtain touch point identification information from the touch point and receiving, at a trigger management server (TMS), an opt-in request message from the NFC enabled mobile device, wherein the opt-in request message includes a subscriber identifier associated with the NFC enabled mobile device and the touch point identification information. The method further includes accessing a business rules database using at least one of the subscriber identifier and the touch point identification information from the opt-in request message to identify an electronic marketing program identifier and using the electronic marketing program identifier to trigger the provisioning of content data associated with the electronic marketing program to the NFC enabled mobile device.

Claims

1. A method for utilizing a consumer opt-in management system, the method comprising:

interfacing a near field communication (NFC) enabled mobile device with a touch point associated with an electronic marketing program to obtain touch point identification information from the touch point;

receiving, at a trigger management server (TMS), an opt-in request message from the NFC enabled mobile device, wherein the opt-in request message includes a subscriber identifier associated with the NFC enabled mobile device and the touch point identification information;

accessing a business rules database using at least one of the subscriber identifier and the touch point identification information from the opt-in request message to identify an electronic marketing program identifier; and

using the electronic marketing program identifier to trigger the provisioning of content data associated with the electronic marketing program to the NFC enabled mobile device.

2. The method of claim 1 wherein using the electronic marketing program identifier includes providing the electronic marketing program identifier and the subscriber identifier to a content management server (CMS).

3. The method of claim 2 wherein the using the electronic marketing program identifier includes determining, at the CMS, the appropriate content provider server that contains the content data.

4. The method of claim 3 wherein using the electronic marketing program identifier includes obtaining the content data from the content provider server using at least one of the electronic marketing program identifier and the subscriber identifier.

5. The method of claim 4 wherein using the electronic marketing program identifier includes providing the content data from the content provider server to an over the air (OTA) provisioning server via the CMS.

6. The method of claim 5 wherein using the electronic marketing program identifier includes, at the OTA provisioning server, using the content data to generate an electronic certificate, and delivering the electronic certificate to the NFC enabled mobile device.

7. The method of claim 5 wherein the content provider server is indicated as an authenticated source by a content management server.

8. The method of claim 1 wherein, in response to receiving an opt-out message from the NEC enabled mobile device the TMS server sends an instruction message to cease the provisioning of the content data to the NFC enabled mobile device.

9. The method of claim 1 wherein accessing a business rules database includes:

utilizing the subscriber identifier to determine a service carrier that provides service to the NFC enabled mobile device;

determining if the service carrier is blocked from participating in the electronic marketing program; and

if the service carrier is not blocked, proceeding to process the opt-in request message.

10. The method of claim 9 further comprising preventing the transmission of the requested electronic certificate to the NFC enabled mobile device if the service carrier is not participating in the electronic marketing program.

11. The method of claim 1 wherein the touch point includes at least one of a smart poster, a bar code poster, a short code poster, a point of sale device, a parking meter, a shelf tag, and an Internet advertisement.

12. The method of claim 1 wherein the touch point identification information includes at least one of content provider code (CPC) and a tag location code (TLC) associated with the touch point.

13. The method of claim 1 wherein interfacing the NEC enabled mobile device with the touch point includes acquiring the touch point identification information from the touch point via near-field communications.

14. The method of claim 1 wherein the subscriber identifier includes at least one of an Internet protocol (IP) address and a telephone number associated with the NFC enabled mobile device.

15. The method of claim 1 wherein the request message includes a timestamp indicating the date and time the mobile device interfaced with the touch point.

16. The method of claim 1 wherein the NFC enabled device displays a symbol or icon indicating that a source of the received content data is an authenticated source.

17. The method of claim 4 wherein the touch point is located a merchant location and the content data contained in the content provider server is associated with the merchant location.

18. The method of claim 5 wherein the content provider server is authenticated by the content management server to avoid delivery of spam content to the NFC enabled mobile device.

19. A consumer opt-in management system, the system comprising:

a touch point associated with an electronic marketing program configured for providing touch point identification information when interfaced with a near field communication (NFC) enabled mobile device; and

a triggering management server (TMS) for receiving an opt-in request message from the NFC enabled mobile device, wherein the opt-in request message includes a subscriber identifier associated with the NFC enabled mobile device and the touch point identification information, for accessing a business rules database using at least one of the subscriber identifier and the touch point identification information from the opt-in request message to identify an electronic marketing program identifier, and for using the electronic marketing program identifier to trigger the provisioning of content data associated with the electronic marketing program to the NFC enabled mobile device.

20. The system of claim 19 wherein the TMS is further configured to provide the electronic marketing program identifier and the subscriber identifier to a content management server (CMS).

21. The system of claim 20 wherein the CMS is further configured to determine, at the CMS, the appropriate content provider server that contains the content data.

22. The system of claim 21 wherein the CMS is further configured to obtain the content data from the content provider server using at least one of the electronic marketing program identifier and the subscriber identifier.

23. The system of claim 22 wherein the content data is provided from the content provider server to an over the air (OTA) provisioning server via the CMS.

24. The system of claim 23 wherein using the OTA provisioning server is configured to use the content data to generate an electronic certificate and to deliver the electronic certificate to the NFC enabled mobile device.

25. The system of claim 23 the content provider server is indicated as an authenticated source by a content management server.

26. The system of claim 19 wherein the TMS is further configured to, in response to receiving an opt-out message from the NEC enabled mobile device, send an instruction message to cease the provisioning of the content data to the NEC enabled mobile device.

27. The system of claim 19 wherein the TMS is further configured to:

utilize the subscriber identifier to determine a service carrier that provides service to the NEC enabled mobile device;

determine if the service carrier is blocked from participating in the electronic marketing program; and

if the service carrier is not blocked, proceed to process the opt-in request message.

28. The system of claim 27 wherein the TMS is further configured to prevent the transmission of the requested electronic certificate to the NFC enabled mobile device if the service carrier is not participating in the electronic marketing program.

29. The system of claim 19 wherein the touch point includes at least one of a smart poster, a bar code poster, a short code poster, a point of sale device, a parking meter, a shelf tag, and an Internet advertisement.

30. The system of claim 19 wherein the touch point identification information includes at least one of content provider code (CPC) and a tag location code (TLC) associated with the touch point.

31. The system of claim 19 wherein the NFC enabled mobile device is configured to acquire the touch point identification information from the touch point via NEC.

32. The system of claim 19 wherein the subscriber identifier includes at least one of:

an Internet protocol (IP) address or a telephone number associated with the NEC enabled mobile device.

33. The system of claim 19 wherein the opt-in request message includes a timestamp indicating the date and time the mobile device interfaced with the touch point.

34. The system of claim 19 wherein the NFC enabled device displays a symbol or icon indicating that the source of the received content data is an authenticated source.

35. The system of claim 22 wherein the touch point is located a merchant location and the content data contained in the content provider server is associated with the merchant location.

36. The system of claim 23 wherein the content provider server is authenticated by the content management server to avoid delivery of spam content to the NEC enabled mobile device.

37. A computer readable medium having stored thereon non-transitory computer executable instructions that when executed by a processor of a computer performs steps comprising:

interfacing a near field communication (NFC) enabled mobile device with a touch point associated with an electronic marketing program to obtain touch point identification information from the touch point;

receiving, at a trigger management server (TMS), an opt-in request message from the NFC enabled mobile device, wherein the opt-in request message includes a subscriber identifier associated with the NFC enabled mobile device and the touch point identification information;

accessing a business rules database using at least one of the subscriber identifier and the touch point identification information from the opt-in request message to identify an electronic marketing program identifier; and

using the electronic marketing program identifier to trigger the provisioning of content data associated with the electronic marketing program to the NFC enabled mobile device.