Method, Apparatus and System for Visualizing User's Web Page Browsing Behavior

• US 20120010920A1
• Filed: 03/05/2010
• Published: 01/12/2012
• Est. Priority Date: 03/05/2009
• Status: Abandoned Application

• Current Assignee: Alibaba Group Holding Ltd.
• Original Assignee: Alibaba Group Holding Ltd.
• Inventors: Yuan, Huai-Bin
• Application Number:
  US12/679,456
• Publication Number:
  US 20120010920A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06F 11/3438 monitoring of user actions tracking the activity of the user H04L67/535
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 2201/875 Monitoring of systems including the internet
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A visual technique for tracking user'"'"'s webpage browsing behavior is provided. In one aspect, a method includes: gathering data related to the user'"'"'s mouse clicks; determining a respective number of times the user accessed each section of a plurality of sections of a webpage based on the gathered data; matching each section of the webpage with the respective number of times to establish correlations; and displaying the correlations. A visual mechanism and system for monitoring how users browse the webpage are also described. The disclosed technique will help determine the amount of time and attention a user spends on a particular webpage, and how these correspond to the content of the site. As a result, the user'"'"'s level of attention to the webpage can be clearly displayed.

Claims

1. A visual method for tracking a user'"'"'s webpage browsing behavior, the method comprising:

gathering data related to the user'"'"'s mouse clicks with respect to a webpage;

determining a respective number of times the user clicked in each section of a plurality of sections of the webpage based on the gathered data;

matching each section of the webpage with the respective number of times to establish correlations; and

displaying the correlations.

2. The method as recited in claim 1, wherein gathering data related to the user'"'"'s mouse clicks comprises:

embedding javascript code in the webpage;

triggering an onMouseDown event based on the user'"'"'s mouse clicks;

executing additional script in the onMouseDown event to gather the data related to the user'"'"'s mouse clicks;

transmitting the gathered data through httpRequest.

3. The method as recited in claim 1, wherein determining a respective number of times the user clicked in each section of the plurality of sections of the webpage based on the data gathered comprises:

performing an analysis using the gathered data; and

generating a respective dataset of parameters of mouse click positions that occurred in each section for each of the plurality of sections of the webpage, the respective dataset including the number of times the user clicked in the corresponding section of the webpage.

4. The method as recited in claim 3, wherein performing an analysis using the gathered data comprises:

determining whether the user has clicked in a given section of the webpage multiple times based on a combination of the user'"'"'s IP address, cookie information, and the parameters of mouse click positions; and

when the user has clicked in the given section of the webpage multiple times, recording one count in the respective dataset for the multiple times that the user has clicked in the given section of the webpage.

5. The method as recited in claim 3, wherein generating a respective dataset of parameters of mouse click positions that occurred in each section for each of the plurality of sections of the webpage comprises:

generating a blank image;

restoring the mouse click positions using the parameters in the respective dataset;

matching the mouse click positions with the blank image;

creating a respective image to mark each of the user'"'"'s mouse clicks; and

using the generated blank image as the base, constructing a model diagram indicative of the data related to the user'"'"'s mouse clicks.

6. The method as recited in claim 5, wherein matching each section of the webpage with the respective number of times to establish correlations comprises:

transforming a format of the model diagram to color code the model diagram with various colors based on the number of times the user clicked in each section of the webpage.

7. The method as recited in claim 6, further comprising:

turning the model diagram into a semi-transparent diagram after transforming the format of the model diagram.

8. The method as recited in claim 7, wherein displaying the correlations comprises:

adding javascript in the webpage;

layering the semi-transparent diagram on top of the webpage; and

displaying the resultant webpage.

9. An apparatus that visualizes a user'"'"'s webpage browsing behavior, the apparatus comprising:

a computation module that computes a number of times the user clicked in each of a plurality of sections of a webpage based on data related to the user'"'"'s mouse clicks, the webpage divided into the plurality of sections according to contents of the webpage;

a matching module that matches a given section of the webpage with a respective number of times that the user clicked in the given section; and

a display module that displays the matching of the given section of the webpage with a respective number of times that the user clicked in the given section.

10. The apparatus as recited in claim 9, wherein the computation module comprises:

an acquisition unit that gathers the data related to the user'"'"'s mouse clicks; and

a calculation unit that performs a collective analysis of the data related to the user'"'"'s mouse clicks to generate a dataset for a given section of the webpage, the dataset including the number of times the user clicked in the given section.

11. The apparatus as recited in claim 10, wherein the calculation unit determines whether the user has clicked in the given section of the webpage multiple times based on a combination of the user'"'"'s IP address, cookie information, and positions of the user'"'"'s mouse clicks, and wherein the calculation unit records one count in the dataset when the user has clicked in the given section of the webpage multiple times.

12. The apparatus as recited in claim 10, wherein the calculation unit generates a blank image, matches positions of the user'"'"'s mouse clicks with the blank image, creates a respective image to mark each of the user'"'"'s mouse clicks, and constructs a model diagram indicative of the data related to the user'"'"'s mouse clicks using the generated blank image as the base.

13. The apparatus as recited in claim 12, wherein the matching module transforms a format of the model diagram to color code the model diagram with various colors based on the number of times the user clicked in each section of the webpage.

14. The apparatus as recited in claim 13, wherein the matching module turns the model diagram into a semi-transparent diagram after the format of the model diagram has been transformed.

15. The apparatus as recited in claim 14, wherein the display module adds javascript in the webpage, layers the semi-transparent diagram on top of the webpage, and displays the resultant webpage.

16. A system that visualizes a user'"'"'s webpage browsing behavior, the system comprising:

a data gathering server that gathers data related to a user'"'"'s mouse clicks with respect to a webpage;

a data analysis server that computes a number of times the user clicked in each of a plurality of sections of the webpage using the data gathered by the data gathering server, the webpage divided into the plurality of sections according to contents of the webpage, the data gathering server matching a given section of the webpage with a respective number of times that the user clicked in the given section; and

a first web server that displays a matching result of the data analysis server.

17. The system as recited in claim 16, further comprising:

a second web server that captures the data related to the user'"'"'s mouse clicks and forwards the captured data to the data analysis server.