SYSTEM AND METHOD FOR CONTEXTUAL VIRTUAL LOCAL ADVERTISEMENT INSERTION

• US 20120011002A1
• Filed: 07/12/2010
• Published: 01/12/2012
• Est. Priority Date: 07/12/2010
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Inventors: Pratt, James, Crowe, Keith Aubrey, Sullivan, Mark Andrew
• Granted Patent: US 10,255,615 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and method for presenting advertising, the method including but not limited to presenting on a first end user device, a first personalized advertisement in a first avatar'"'"'s view of a virtual world and presenting on a second end user device, a second personalized advertisement in a second avatar'"'"'s view of the virtual world.

Claims

1. A method for presenting advertising, the method comprising:

presenting on a first end user device, a first personalized advertisement in a first avatar'"'"'s view of a virtual world; and

presenting on a second end user device, a second personalized advertisement in a second avatar'"'"'s view of the virtual world.

2. The method of claim 1, wherein the first personalized advertisement is based on a first end user profile for a first end user associated with the first avatar;

and wherein the second personalized advertisement is a second version of the first personalized advertisement, based on a second end user profile for a second end user associated with the second avatar.

3. The method of claim 2, wherein the first end user profile further comprises preference data for an advertising data type selected from the group consisting of text, video, audio and image data indicating the first end user'"'"'s preference for one of the advertising data types.

4. The method of claim 1, the method further comprising:

monitoring a virtual hostess'"'"' responses to interactions between the virtual hostess and at least one of the first and second avatar in the virtual world; and

selecting key words from the virtual hostess responses to select advertising to present to the first and second avatars.

5. The method of claim 1, the method further comprising:

selecting a first advertising data type for the first personalized advertisement presented to the first avatar; and

selecting a second advertising data type for the second personalized advertisement presented to the second avatar, wherein the second advertising data type is different than the first advertising data type.

6. The method of claim 1, the method further comprising:

determining a current context based on a combination of a plurality of end users'"'"' profiles for two or more end users represented as avatars in the virtual world; and

selecting an advertising data type for a particular one of the plurality of end users'"'"' profile data indicating the particular end user'"'"'s response to a data type in the current context.

12. The system of claim 1, the computer program further comprising:

instructions to determine a current context based on a combination of a plurality of end users'"'"' profiles for two or more end users represented as avatars in the virtual world; and

instructions to select an advertising data type for a particular one of the plurality of end users'"'"' profile data indicating the particular end user'"'"'s response to a data type in the current context.

7. A system for presenting advertising, the system comprising:

a processor in data communication with a tangible non-transitory computer readable medium; and

a computer program comprising instructions stored in the computer readable medium, the computer program comprising, instructions to present on a first end user device, a first personalized advertisement in a first avatar'"'"'s view of a virtual world; and

instructions to present on a second end user device, a second personalized advertisement in a second avatar'"'"'s view of the virtual world.

8. The system of claim 7, wherein the first personalized advertisement is based on a first end user profile for a first end user associated with the first avatar;

and

wherein the second personalized advertisement is a second version of the first personalized advertisement, based on a second end user profile for a second end user associated with the second avatar.

9. The system of claim 8, wherein the first end user profile further comprises preference data for an advertising data type selected from the group consisting of text, video, audio and image data indicating the first end user'"'"'s response to one of the advertising data types in a current context for the virtual world.

10. The system of claim 7, the computer program further comprising:

instructions to monitor a virtual hostess'"'"' responses to interactions between the virtual hostess and at least one of the first and second avatar in the virtual world; and

instructions to select key words from the virtual hostess responses to select advertising to present to the first and second avatars.

11. The system of claim 7, the computer program further comprising:

instructions to select a first advertising data type for the personalized first advertisement presented to the first avatar; and

instructions to select a second advertising data type for the second advertisement presented to the second avatar, wherein the second advertising data type is different than the first personalized advertising data type.

13. A tangible, non-transitory computer readable medium for storing a computer program executed by a processor in presenting advertising, the computer program comprising instructions stored in the computer readable medium, the computer program comprising, instructions to present on a first end user device, a first personalized advertisement in a first avatar'"'"'s view of a virtual world;

and

instructions to present on a second end user device, a second personalized advertisement in a second avatar'"'"'s view of the virtual world.

14. The medium of claim 13, wherein the first personalized advertisement is based on a first end user profile for a first end user associated with the first avatar;

and

wherein the second personalized advertisement is a second version of the first personalized advertisement, based on a second end user profile for a second end user associated with the second avatar.

15. The medium of claim 14, wherein the first end user profile further comprises preference data for an advertising data type selected from the group consisting of text, video, audio and image data indicating the first end user'"'"'s preference for one of the advertising data types.

16. The medium of claim 13, the computer program further comprising:

instructions to monitor a virtual hostess'"'"' responses to interactions between the virtual hostess and at least one of the first and second avatar in the virtual world; and

instructions to select key words from the virtual hostess responses to select advertising to present to the first and second avatars.

17. The medium of claim 13, the computer program further comprising:

instructions to select a first advertising data type for the first personalized advertisement presented to the first avatar; and

instructions to select a second advertising data type for the second personalized advertisement presented to the second avatar, wherein the second advertising data type is different than the first advertising data type.

18. The medium of claim 13, the computer program further comprising:

instructions to determine a current context based on a combination of a plurality of end users'"'"' profiles for two or more end users represented as avatars in the virtual world; and

instructions to select an advertising data type for a particular one of the plurality of end users'"'"' profile data indicating the particular end user'"'"'s response to a data type in the current context.