SYSTEM AND METHOD FOR CORRELATING ELECTRONIC ADVERTISEMENTS PRESENTED TO CONSUMERS ON COMPUTING DEVICES WITH CONSUMER VISITS TO RETAIL ENVIRONMENTS
First Claim
1. A computer-implemented method of tracking advertisements that are electronically presented to consumers on computing devices and providing information associated with the tracked advertisements to allow advertising content to be targeted to consumers that visit retail establishments, the method comprising:
- receiving messages indicating that electronic advertisements have been presented to consumers on computing devices, each message containing information about the identity of a presented electronic advertisement and information reflecting a location of a computing device when the electronic advertisement was presented;
using the information reflecting the location of the computing device to associate each presented electronic advertisement with one or more consumer households;
storing in a data storage area information characterizing the presented electronic advertisements, the stored information including information about the identity of the electronic advertisements and the consumer households in which the electronic advertisements were presented;
receiving a request for data characterizing the presentation of electronic advertisements within a particular region from an advertising system that provides advertising content for a network of display devices in a retail establishment;
in response to the request for data, accessing the stored information characterizing the presented electronic advertisements and generating responsive data which characterizes the presented electronic advertisements within the requested particular region; and
providing the responsive data to the advertising system to allow targeted advertising content to be delivered to consumers in the retail establishment.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for tracking advertisements that are electronically presented to consumers on computing devices and correlating the presented advertisements with consumer visits to retail environments. Using a computing device, a consumer that accesses electronic content may be presented with advertisements. Presented electronic advertisements include a first script that is executed when an advertisement is displayed in order to transmit a presentation message to the monitoring system. The presentation message is used by the monitoring system to track the identity of advertisements that are presented to consumers. When consumers visit a retail establishment, an advertising system utilizes the information about the electronic advertisements that have been presented to consumers in order to target advertising content to consumers on a network of display devices that are located at the retail establishment. Consumers may be targeted on an individual or group basis.
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Citations
40 Claims
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1. A computer-implemented method of tracking advertisements that are electronically presented to consumers on computing devices and providing information associated with the tracked advertisements to allow advertising content to be targeted to consumers that visit retail establishments, the method comprising:
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receiving messages indicating that electronic advertisements have been presented to consumers on computing devices, each message containing information about the identity of a presented electronic advertisement and information reflecting a location of a computing device when the electronic advertisement was presented; using the information reflecting the location of the computing device to associate each presented electronic advertisement with one or more consumer households; storing in a data storage area information characterizing the presented electronic advertisements, the stored information including information about the identity of the electronic advertisements and the consumer households in which the electronic advertisements were presented; receiving a request for data characterizing the presentation of electronic advertisements within a particular region from an advertising system that provides advertising content for a network of display devices in a retail establishment; in response to the request for data, accessing the stored information characterizing the presented electronic advertisements and generating responsive data which characterizes the presented electronic advertisements within the requested particular region; and providing the responsive data to the advertising system to allow targeted advertising content to be delivered to consumers in the retail establishment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system for tracking advertisements that are electronically presented to consumers on computing devices and providing data pertaining to the tracked advertisements to allow advertising content to be targeted to consumers that visit retail establishments, the system comprising:
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a communications module that is configured to receive messages indicating that electronic advertisements have been presented to consumers on computing devices, each message containing information about the identity of a presented electronic advertisement and information reflecting a location of a computing device when the electronic advertisement was presented; a management module that is configured to; use the information reflecting the location of the computing device to associate each presented electronic advertisement with one or more consumer households; and store in a data storage area information characterizing the presented electronic advertisements, the stored information including information about the identity of the electronic advertisements and the consumer households in which the electronic advertisements were presented; and a reporting module that is configured to; receive a request for data characterizing the presentation of electronic advertisements within a particular region from an advertising system that provides advertising content for a network of display devices in a retail establishment; in response to the request for data, access the stored information characterizing the presented electronic advertisements and generate responsive data which characterizes the presented electronic advertisements within the requested particular region; and provide the responsive data to the advertising system to allow targeted advertising content to be delivered to consumers in the retail establishment. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A non-transitory computer-readable medium containing instructions that, when executed on a processor, cause the processor to implement a method of tracking advertisements that are electronically presented to consumers on computing devices and providing information associated with the tracked advertisements to allow advertising content to be targeted to consumers that visit retail establishments, the method comprising:
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receiving messages indicating that electronic advertisements have been presented to consumers on computing devices, each message containing information about the identity of a presented electronic advertisement and information reflecting a location of a computing device when the electronic advertisement was presented; using the information reflecting the location of the computing device to associate each presented electronic advertisement with one or more consumer households; storing in a data storage area information characterizing the presented electronic advertisements, the stored information including information about the identity of the electronic advertisements and the consumer households in which the electronic advertisements were presented; receiving a request for data characterizing the presentation of electronic advertisements within a particular region from an advertising system that provides advertising content for a network of display devices in a retail establishment; in response to the request for data, accessing the stored information characterizing the presented electronic advertisements and generating responsive data which characterizes the presented electronic advertisements within the requested particular region; and providing the responsive data to the advertising system to allow targeted advertising content to be delivered to consumers in the retail establishment. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40)
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Specification