System and Method for Providing Personalized Advertisement Service
First Claim
1. An advertisement providing system comprising:
- a contents server for storing a plurality of contents to provide contents in response to a user'"'"'s request, generating a request of an advertisement transmission to the user and information about the requested contents, when a contents request made by the user is received, and transmitting the contents to the user when the advertisement transmission to the user is completed; and
an advertisement server for storing a plurality of advertisement files, constructing a first advertisement menu comprising a list of advertisements corresponding to the contents information in response to an advertisement transmission request by the contents server, providing a first advertisement file selected by the user via the first advertisement menu to the user, constructing a second advertisement menu including a list of advertisements corresponding to the first advertisement file selected via the first advertisement menu when the contents transmission to the user by the contents server is completed and providing a second advertisement file selected by the user via the second advertisement menu to the user.
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Abstract
A system and method for providing a personalized advertisement service are disclosed. In one embodiment, the advertisement providing system includes a contents server for storing a plurality of contents to provide contents in response to a user'"'"'s request, generating a request of an advertisement transmission to the user and information about the requested contents, when a contents request made by the user is received, and transmitting the contents to the user when the advertisement transmission to the user is completed and an advertisement server for storing a plurality of advertisement files, constructing a first advertisement menu comprising a list of advertisements corresponding to the contents information in response to an advertisement transmission request by the contents server, providing a first advertisement file selected by the user via the first advertisement menu to the user, constructing a second advertisement menu including a list of advertisements corresponding to the first advertisement file selected via the first advertisement menu when the contents transmission to the user by the contents server is completed and providing a second advertisement file selected by the user via the second advertisement menu to the user.
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Citations
18 Claims
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1. An advertisement providing system comprising:
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a contents server for storing a plurality of contents to provide contents in response to a user'"'"'s request, generating a request of an advertisement transmission to the user and information about the requested contents, when a contents request made by the user is received, and transmitting the contents to the user when the advertisement transmission to the user is completed; and an advertisement server for storing a plurality of advertisement files, constructing a first advertisement menu comprising a list of advertisements corresponding to the contents information in response to an advertisement transmission request by the contents server, providing a first advertisement file selected by the user via the first advertisement menu to the user, constructing a second advertisement menu including a list of advertisements corresponding to the first advertisement file selected via the first advertisement menu when the contents transmission to the user by the contents server is completed and providing a second advertisement file selected by the user via the second advertisement menu to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An advertisement server that comprises a plurality of advertisement files, and is synchronized with a contents server and provides an advertisement file to a user, the advertisement server comprising:
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an advertisement menu constructing unit for constructing first and second advertisement menus that are to be transmitted to the user in response to an advertisement transmission request transmitted by the contents server; an advertisement file transmission unit for transmitting first and/or second advertisement file in response to a selection of the user with respect to the first and/or second advertisement file; a state information transmitter and receiver for transmitting information about complete transmission of the first advertisement file to the contents server when transmission of the first advertisement file is completed, and receiving information about complete transmission of contents when transmission of the contents to the user is completed ; and a database unit for data-basing a plurality of advertisement files, account information about a user who logs in the advertisement server, and user'"'"'s advertisement files selection details and storing the data-based results wherein the advertisement menu constructing unit constructs the first advertisement menu in response to the advertisement transmission request transmitted by the contents server, and constructs the second advertisement menu in response to information about complete transmission of the contents. - View Dependent Claims (11, 12, 13)
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14. A method of providing an advertisement providing system for storing a plurality of advertisement files,
receiving, from a contents server for receiving a contents transmission request from a user, an advertisement transmission request and category information about a category of contents selected by a user; -
constructing a first advertisement menu comprising a list of at least one advertisement file corresponding to the contents category information; providing a first advertisement file selected by the user via the first advertisement menu to the user; constructing a second advertisement menu comprising a list of at least one advertisement file related to the first advertisement file, when the transmission of the first advertisement file and transmission of contents to the user from the contents server are completed; and providing a second advertisement file selected by the user via the second advertisement menu to the user. - View Dependent Claims (15, 16, 17, 18)
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Specification