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EXCLUSIVITY BIDDING FOR MOBILE SPONSORED CONTENT

  • US 20120016750A1
  • Filed: 09/18/2011
  • Published: 01/19/2012
  • Est. Priority Date: 09/14/2005
  • Status: Abandoned Application
First Claim
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1. A system for exclusivity bidding for mobile sponsored content, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

  • (a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a transaction as recorded via use of the mobile communication facility by a user thereof; and

    (b) matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility.

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  • 6 Assignments
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