Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile
First Claim
1. An automatic, computer-implemented method comprising automatically arranging for presenting, in association with presentation of a first television program or channel, a first selected television advertisement, wherein:
- (a) a relationship, between the first television program or channel and a first online user profile, is identified automatically based at least in part on information from the first online user profile;
(b) the first online user profile is associated with a first device that is an online user interface device;
(c) the first television advertisement is selected automatically based at least in part on information from the first online user profile; and
(d) the first selected television advertisement and the first television program or channel are presented via a second device that is a set-top box having a corresponding set-top box identifier that is associated with the first online user profile.
3 Assignments
0 Petitions
Accused Products
Abstract
In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel. A relationship is identified between an online user profile and the television program or channel, and the television advertisement is selected based at least in part on information from the online user profile. The selected television advertisement is presented, in association with the television program or channel that is identified as being related to the online user profile, via a set-top box having a corresponding set-top box identifier that is associated with the online user profile.
68 Citations
45 Claims
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1. An automatic, computer-implemented method comprising automatically arranging for presenting, in association with presentation of a first television program or channel, a first selected television advertisement, wherein:
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(a) a relationship, between the first television program or channel and a first online user profile, is identified automatically based at least in part on information from the first online user profile; (b) the first online user profile is associated with a first device that is an online user interface device; (c) the first television advertisement is selected automatically based at least in part on information from the first online user profile; and (d) the first selected television advertisement and the first television program or channel are presented via a second device that is a set-top box having a corresponding set-top box identifier that is associated with the first online user profile. - View Dependent Claims (2, 3, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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4. (canceled)
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20. A system comprising at least one computer structured and connected to automatically arrange for presenting, in association with presentation of a first television program or channel, a first selected television advertisement, wherein:
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(a) a relationship, between the first television program or channel and a first online user profile, is identified automatically based at least in part on information from the first online user profile; (b) the first online user profile is associated with a first device that is an online user interface device; (c) the first television advertisement is selected automatically based at least in part on information from the first online user profile; and (d) the first selected television advertisement and the first television program or channel are presented via a second device that is a set-top box having a corresponding set-top box identifier that is associated with the first online user profile.
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21. An article comprising a tangible medium encoding computer-readable instructions that, when applied to at least one computer, instruct the at least one computer to arrange automatically for presenting, in association with presentation of a first television program or channel, a first selected television advertisement, wherein:
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(a) a relationship, between the first television program or channel and a first online user profile, is identified automatically based at least in part on information from the first online user profile; (b) the first online user profile is associated with a first device that is an online user interface device; (c) the first television advertisement is selected automatically based at least in part on information from the first online user profile; and (d) the first selected television advertisement and the first selected television program or channel are presented via a second device that is a set-top box having a corresponding set-top box identifier that is associated with the first online user profile.
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22. A computer-implemented method comprising automatically:
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(a) identifying a relationship between a first online user profile and a first television program or channel, which relationship is based at least in part on information from the first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) selecting a first television advertisement based at least in part on information from the first online user profile; and (d) arranging for or transmitting instructions for presenting, in association with presentation of the first selected television program or channel via a second device that is a set-top box, the first selected television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with the first online user profile. - View Dependent Claims (23, 24, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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25. (canceled)
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41. A system comprising at least one computer structured and connected to automatically:
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(a) identify a relationship between a first online user profile and a first television program or channel, which relationship is based at least in part on information from the first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) select a first television advertisement based at least in part on information from the first online user profile; and (d) arrange for or transmit instructions for presenting, in association with presentation of the first selected television program or channel via a second device that is a set-top box, the first selected television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with the first online user profile.
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42. An article comprising a tangible medium encoding computer-readable instructions that, when applied to at least one computer, instruct the at least one computer to automatically:
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(a) identify automatically a relationship between a first online user profile and a first television program or channel, which relationship is based at least in part on information from the first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) select a first television advertisement based at least in part on information from the first online user profile; and (d) arrange for or transmit instructions for presenting, in association with presentation of the first selected television program or channel via a second device that is a set-top box, the first selected television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with the first online user profile.
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43. A computer-implemented method comprising automatically:
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(a) receiving an indication of a selection of a first television advertisement based at least in part on information from a first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) identifying a relationship between the first online user profile and a first television program or channel, which relationship is based at least in part on information from the first online user profile; and (d) arranging for or transmitting instructions for presenting, in association with presentation of the first selected television program or channel via a second device that is a set-top box, the first selected television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with the first online user profile.
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44. A computer-implemented method comprising automatically:
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(a) selecting a first television advertisement based at least in part on information from a first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) receiving an indication of a relationship between the first online user profile and a first television program or channel, which relationship is based at least in part on information from the first online user profile; and (d) arranging for or transmitting instructions for presenting, in association with presentation of the first selected television program or channel via a second device that is a set-top box, the first selected television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with the first online user profile.
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45. A computer-implemented method comprising automatically:
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(a) receiving an indication of a relationship between a first online user profile and a first television program or channel, which relationship is based at least in part on information from the first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) receiving an indication of a selection of a first television advertisement based at least in part on information from the first online user profile; and (d) arranging for or transmitting instructions for presenting, in association with presentation of the first selected television program or channel via a second device that is a set-top box, the first selected television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with the first online user profile.
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Specification