SYSTEM AND METHOD OF A MEDIA DELIVERY SERVICES PLATFORM FOR TARGETING CONSUMERS IN REAL TIME

• US 20120022944A1
• Filed: 07/12/2011
• Published: 01/26/2012
• Est. Priority Date: 10/23/2002
• Status: Active Grant

• Current Assignee: Modiv Media, Inc.
• Original Assignee: Modiv Media, Inc.
• Inventors: Volpi, Matthew
• Granted Patent: US 10,430,798 B2
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0237 at kiosk
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits.

Claims

1. A media targeting system for managing media targeted to a consumer across a plurality of promotion channels utilized for advertisement and promotion of products, the system comprising:

a media coordination system, the media coordination system channeling the media available to the plurality of channels through a single path;

a real-time conflict resolution system that identifies a conflict in delivery of the media to the consumer in a predefined manner at the moment of delivery; and

a set of rules, the set of rules defining the predefined manner to avoid conflict in the delivery of the media;

wherein the predefined manner comprises preventing from being shown to the consumer, across the plurality of channels, at least one of multiple instances of an offer, multiple offers for the same product, multiple offers for products from a particular category, offers from competing brands, and offers from a retailer if the same product is being promoted through channels controlled by a vendor.

2. The system of claim 1, wherein the media comprises one or more of a promotion, an offer, an advertisement, and a discount.

3. The system of claim 1, wherein the plurality of channels comprises at least one of a printer at checkout, a text message, a voice message, a printed coupon, a touch point, a mobile device, a website, an overhead screen, a retail mobile computer, a kiosk, a load-to-card offer, a digital coupon, a scan-and-bag facility, and an email.

4. The system of claim 1, wherein the media coordination system is a cross-channel media coordination system configured to manage media across two or more channels of the plurality of channels allowing optimization of the plurality of channels.

5. The system of claim 1, wherein the rules relate to at least one of a consumer purchase history, a consumer preference, a consumer age and sex, a consumer behavior, a consumer brand association, a consumer location, a consumer interest, a consumer strategy, a touchpoint used by the consumer, a product scanned during a shopping trip, a past shopping behavior, a past product purchased, an in-store location, an item scanned, a product in an online shopping cart, a coupon or offer redeemed, an offer or coupon in an offer wallet, a loyalty card scanned, an item added to a list, items added to a list via a recipe, and a location identified by a QR code, and a coupon or offer previously presented to the consumer.

6. The system of claim 1, wherein the media is assigned to the consumer.

7. A method for targeting a consumer for delivery of media across a plurality of promotion channels utilized for advertisement and promotion of products, the method comprising:

channeling the media available to the plurality of channels through a single path; and

applying a rule in the real-time targeting of the consumer through one or more channels of the plurality of channels in order to avoid the media conflict,

wherein the rule is aimed at preventing from being shown to the consumer, across the plurality of channels, multiple instances of an offer, multiple offers for the same product, offers from competing brands, multiple offers for products from a particular category and offers from a retailer if the same product is being promoted through channels controlled by a vendor.

8. The method of claim 7, wherein the media comprises one or more of a promotion, an offer, an advertisement, and a discount.

9. The method of claim 7, wherein the plurality of channels comprises one or more of a printer at checkout, a text message, a voice message, a printed coupon, a touch point, a mobile device, a website, an overhead screen, a retail mobile computer, a load-to-card offer, a kiosk, a digital coupon, a scan-and-bag facility, and an email.

10-19. -19. (canceled)

20. A system for providing media in real-time to a consumer in a retail store, the system comprising:

a promotion channel configured to deliver media to a consumer;

a processor that analyzes at least one of a product-related event and a current location of the user to determine a current shopping behavior;

a rules database that assigns at least one real time consumer trait to the user based on at least one of the current shopping behavior, a past shopping behavior, the location of the consumer, and an activity external to the retail store; and

a trait inclusion facility communicatively coupled with the promotion channel, the trait inclusion facility configured to target the media in real-time to the consumer through the promotion channel based on the at least one real time consumer trait.

21. The system of claim 20, wherein the at least one real time consumer trait is updated according to a plurality of trips of the consumer to the retail store.

22. The system of claim 20, wherein the at least one real time consumer trait expires on a pre-set date.

23. The system of claim 20, wherein the at least one real time consumer trait based on the activity external to the retail store is updated periodically.

24. The system of claim 20, wherein the rules database comprises real time trait definitions capable of relating a product to a type of promotion.

25. The system of claim 20, wherein the promotion channel is configured to scan or image an identifier of a product in a retail store.

26. The system of claim 25, further comprising a transmitting facility communicatively coupled to the promotion channel and capable of sending a total cost of a scanned or imaged product identifier to a point of sale (POS) facility in the retail store.

27. The system of claim 26, wherein the transmitting facility is activated automatically on scanning or imaging the product identifier.

28. The system of claim 26, wherein the transmitting facility is activated by the consumer by at least one of pressing a key, scanning a barcode, a verbal command, and powering down the scan-and-bag facility.

29. The system of claim 20, wherein the promotion channel comprises a sensor that identifies its location.

30. The system of claim 20, wherein the current or past shopping behavior is contextually derived.

31. The system of claim 20, wherein the promotion channel comprises at least one of a printer at checkout, a text message, a voice message, a printed coupon, a touch point, a mobile device, a website, an overhead screen, a retail mobile computer, a kiosk, a load-to-card offer, a digital coupon, a scan-and-bag facility, and an email.

32-51. -51. (canceled)