TARGETED IMPRESSION MODEL FOR BROADCAST NETWORK ASSET DELIVERY
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.
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Citations
181 Claims
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1-133. -133. (canceled)
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134. A method for use in connection with delivering assets to users of a communications network, said method comprising:
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receiving a request for dissemination of one or more assets via said communications network, said request defining one or more dissemination parameters relating to a desired dissemination of said assets; and satisfying said request by targeting delivery of said assets to network users associated with at least one programming event of said communications network, said targeting involving delivery of a first one of said assets to less than the whole of an audience of said at least one programming event at a time of delivery of said assets. - View Dependent Claims (135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145)
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146. An apparatus for use in connection with delivering assets to users of a communications network, said apparatus comprising:
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a web interface system for receiving a request for dissemination of one or more assets that are each associated with one or more targeting parameters via said communications network, said request defining one or more dissemination parameters relating to a desired dissemination of said asset; and a platform operative for satisfying said request by targeting delivery of said assets to network users associated with at least one programming event of said communications network, said targeting involving delivery of a first one of said assets to less than the whole of an audience of said at least one programming event at a time of delivery of said assets. - View Dependent Claims (147, 148, 149, 150, 151, 152, 153, 154, 155)
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156. A method for use in connection with delivering assets to users of a communications network, said method comprising:
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receiving information regarding requests, entered via an asset sales interface, for delivery of first and second assets via said communications network, said first and second requests including one or more targeting parameters defining a target audience for each of said first and second assets; associating said request information with a programming event and a time window for said delivery of said first and second assets; receiving, from a database of user information, one or more classification parameters associated with network users that form an audience of said programming event; comparing said targeting parameters of said first and second assets with said classification parameters of said users that form said audience to associate first and second audience segments within said programming event with said delivery of said first and second assets during said time window; and satisfying said first and second requests by causing said first asset to be delivered to users within said first audience segment of said programming event and said second asset to be delivered to users within said second audience segment of said programming event. - View Dependent Claims (157, 158, 159, 160, 161, 162, 163, 164, 165, 166)
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167. A method for use in connection with delivering assets to users of a communications network, said method comprising:
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receiving information regarding a plurality of requests for delivery of assets, entered via an asset sales interface, each said request including one or more targeting parameters defining a different target audience; associating said request information with a programming event and a time window for said delivery of said assets; receiving, from a database of user information, one or more classification parameters associated with users that form an audience of said programming event; matching said targeting parameters to said classification parameters to determine a plurality of audience segments within said programming event, each said audience segment corresponding to one of said assets; and satisfying said requests by causing said assets to be respectively delivered to users within said corresponding audience segments of said programming event. - View Dependent Claims (168, 169, 170)
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171. A method for use in connection with delivering assets to users of a communications network, said method comprising:
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receiving a request for dissemination of an asset via said communications network, said request including one or more targeting parameters defining a target audience for said asset; receiving, from a database of user information, one or more classification parameters associated with each of said network users; comparing said targeting parameters of said asset with said classification parameters of each said network user to determine a subset of said network users to receive said asset; and satisfying said request by aggregating said subset of said network users from across a plurality of programming events of said communication network. - View Dependent Claims (172, 173, 174, 175, 176, 177, 178, 179, 180, 181)
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Specification