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METHOD AND SYSTEM FOR AUDIENCE DIGITAL MONITORING

  • US 20120027299A1
  • Filed: 07/20/2011
  • Published: 02/02/2012
  • Est. Priority Date: 07/20/2010
  • Status: Active Grant
First Claim
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1. A method of audience monitoring, comprising:

  • determining a mask for an image having a plurality of image pixels, the image pixels including a plurality of mask pixels, a plurality of background pixels, and a plurality of foreground pixels, the mask having the plurality of mask pixels, a background having the plurality of background pixels, and a foreground having the plurality of foreground pixels;

    removing at least a portion of the plurality of mask pixels and at least a portion of the plurality of background pixels from the image pixels;

    calibrating at least a portion of the plurality of foreground pixels;

    determining a sum total of the calibrated foreground pixels; and

    determining a number of people present in the audience based on the calculated sum total of calibrated foreground pixels.

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