SYSTEM AND METHOD FOR DELIVER BROWSABLE ADVERTISEMENT THROUGH MOBILE TERMINAL

• US 20120029991A1
• Filed: 09/29/2011
• Published: 02/02/2012
• Est. Priority Date: 12/06/2000
• Status: Abandoned Application

• Current Assignee: Xenogenic Development Limited Liability Company (Intellectual Ventures LLC)
• Original Assignee: Xenogenic Development Limited Liability Company (Intellectual Ventures LLC)
• Inventors: Chiang, Kuo-Ching, Chen, Shu Ren
• Application Number:
  US13/248,048
• Publication Number:
  US 20120029991A1
• Time in Patent Office: Days
• US Class Current: 705/14.19
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

The present invention provides a method for delivering an advertisement to a user including providing an advertisement by the advertiser to the service system, followed by delivering the matched advertisement based on conditions set by the user from the service system to a mobile phone of a user through mobile phone communication network. The user determines to browse the advertisement or not. The user watches and brows the advertisement via the display of the mobile phone.

Claims

1. A method for deliver a browsable advertisement to a user comprising:

providing a first keyword or condition to target a potential user to a service system before delivering a browsable advertisement by an advertiser;

setting a second keyword or condition to define a desired advertisement to be received by a user before delivering said browsable advertisement, followed by sending said second keyword or condition to said service system by a portable communication device of a user through a communication network;

matching said browsable advertisement and said user based on said first and said second keywords or conditions by said service system to obtain matched advertisement;

delivering said matched advertisement by said service system to said portable communication device of said user through said communication network; and

receiving said matched advertisement by said portable communication device of said user.

2. The method of claim 1, further comprising:

determining to browse said matched advertisement or not by said user; and

browsing said matched advertisement via a display of said portable communication device.

3. The method of claim 2, wherein said matched advertisement is transmitted under 3G specification or updated version to allow said user to receive said matched advertisement at instant and without power on a computer, wherein said first keyword or condition indicates business type of said advertiser, said second keyword or condition defining a desired advertisement to be received by said user.

4. The method of claim 3, wherein said user get feedback rewards for browsing said matched advertisement from said service system or said advertiser.

5. The method of claim 1, wherein said user get feedback rewards for browsing said matched advertisement from said service system or said advertiser.

6. The method of claim 5, wherein said matched advertisement is transmitted under 3G specification or updated version to allow said user to receive said matched advertisement at instant without power on a computer, wherein said first keyword or condition indicates business of said advertiser, said second keyword or condition defining a desired advertisement to be received by said user.

7. The method of claim 6, wherein said user get feedback rewards for browsing said matched advertisement from said service system or said advertiser.

8. The method of claim 1, wherein said matched advertisement is transmitted under 3G specification or updated version to allow said user to receive said matched advertisement at instant without power on a computer, wherein said first keyword or condition indicates business of said advertiser, said second keyword or condition defining a desired advertisement to be received by said user.

9. The method of claim 8, wherein said user get feedback rewards for browsing said matched advertisement from said service system or said advertiser.

10. The method of claim 1, wherein said service system refresh queue of said matched advertisements to be delivered based on the cost of the advertisement set by said advertiser, or clicking rate of said user.

11. The method of claim 10, wherein said matched advertisement is transmitted under 3G specification or updated version to allow said user to receive said matched advertisement at instant without power on a computer, wherein said first keyword or condition indicates business of said advertiser, said second keyword or condition defining a desired advertisement to be received by said user.

12. The method of claim 11, wherein said user get feedback rewards for browsing said matched advertisement from said service system or said advertiser.