DYNAMIC VIDEO CONTENT APPARATUSES, SYSTEMS AND METHODS

• US 20120030726A1
• Filed: 09/28/2010
• Published: 02/02/2012
• Est. Priority Date: 07/30/2010
• Status: Active Application

• Current Assignee: Predraq Dozgic Krpan, Richard Winter, Thomas F. Jung
• Original Assignee: AdvantageTec, Inc.
• Inventors: Winter, Richard, Jung, Thomas F., Krpan, Predraq Dozgic
• Granted Patent: US 10,271,090 B2
• Time in Patent Office: Days
• US Class Current: 725/114
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A media control player includes a central processing unit, a graphics processing unit, an audio/video input, an audio/video output, a memory device, and a media control player housing. The media control player to receives broadcast content from a broadcast source and proprietary targeted messages from a proprietary targeted message source. The proprietary targeted messages are based on one or more viewers within a viewing area of a display device, sales data associated with the one or more viewers, and inventory data selected based at least in part on the sales data. The media control player combines the proprietary targeted messages and the broadcast content into a merged output signal, and provides the merged output signal to the display device such that the proprietary targeted messages are displayed in a message region of the display device and the broadcast content is displayed in a broadcast content region of the display device.

Claims

1. A media control player comprising:

a central processing unit;

a graphics processing unit;

an audio/video input;

an audio/video output;

a memory device comprising executable instructions that, when executed by the central processing unit, causes the media control player to;

receive broadcast content from a broadcast source;

receive proprietary targeted messages from a proprietary targeted message source at the audio/video input, wherein the proprietary targeted messages are based at least in part on one or more viewers within a viewing area of a display device, sales data associated with the one or more viewers, and inventory data selected based at least in part on the sales data; and

instruct the graphics processing unit to combine the proprietary targeted messages and the broadcast content into a merged output signal, and provide the merged output signal to the display device through the audio/video output such that the proprietary targeted messages are displayed in at least a message region of the display device and the broadcast content is displayed in a broadcast content region of the display device; and

a media control player housing, wherein the central processing unit, the graphics processing unit, the audio/video output, the audio/video input and the memory device are maintained within the media control player housing.

2. A media control player as claimed in claim 1, wherein the broadcast content is wirelessly transmitted content, cable-provided content, satellite-provided content, locally-stored content, proprietary content, streamed content, or combinations thereof.

3. A media control player as claimed in claim 2, wherein:

the proprietary content comprises video, audio and data created by a business associated with the media control player that is remotely-stored, locally-stored in the media control player on the memory device, or combinations thereof; and

the proprietary content is received from one or more content sources.

4. A media control player as claimed in claim 1, wherein the inventory data corresponds with a plurality of in-stock articles or available services.

5. A media control player as claimed in claim 1, wherein:

the media control player housing has a length of less than about 190 mm, a width of less than about 190 mm, a height of less than about 50 mm, and a weight of less than about 1000 grams;

the display device has a length and width that is greater than about 190 mm; and

the media control player is mounted onto a back surface of the display device.

6. A media control player as claimed in claim 1, wherein the broadcast content and the proprietary content is locally stored in the memory device of the media control player.

7. A media control player as claimed in claim 1, further comprising a wireless communications device to wirelessly transmit the merged output signal to a plurality of display devices within a transmission range of the media control player.

8. A media control player as claimed in claim 1, wherein at least some of the proprietary targeted messages are video targeted messages.

9. A media control player as claimed in claim 1, wherein the broadcast content and the proprietary targeted messages are overlaid on the display device such that at least a portion of the proprietary targeted messages is positioned within the broadcast content region of the display device.

10. A media control player as claimed in claim 1, wherein the graphics processing unit resizes the broadcast content such that the broadcast content is positioned within the broadcast content region of the display device.

11. A media control player as claimed in claim 1, wherein the media control player is communicatively coupled to at least one remote server and receives the proprietary targeted messages from the remote server controlled by a client-controlled hierarchy.

12. A method of providing proprietary targeted messages and broadcast content on a display device comprising:

receiving broadcast content from a broadcast content source;

determining one or more viewers within a viewing area of the display device;

obtaining information associated with the one or more viewers, wherein the information is based at least in part on sales data corresponding to the one or more viewers within the viewing area of the display device;

receiving inventory data from an inventory system, wherein the inventory data corresponds with a plurality of in-stock articles or available services;

selecting individual ones of the plurality of in-stock articles or plurality of available services based at least in part on the information of the one or more viewers within the viewing area;

creating at least one proprietary targeted message based at least in part on the selected in-stock articles or the selected available services and the information of the one or more viewers within the viewing area; and

merging the proprietary targeted messages and the broadcast content into a merged output signal, wherein the merged output signal is provided to the display device such that the display device simultaneously displays the targeted messages and the broadcast content.

13. A method as claimed in claim 12, wherein the broadcast content is wirelessly transmitted content, cable-provided content, satellite-provided content, locally-stored content, proprietary content, streamed content, or combinations thereof.

14. A method as claimed in claim 12, wherein determining the one or more viewers within the viewing area of the display device comprises:

accessing an appointment system; and

selecting names of persons having a scheduled appointment within a date and time range as the one or more viewers within the viewing area of the display device.

15. A method as claimed in claim 12, wherein determining the one or more viewers within the viewing area of the display device comprises receiving a wireless signal from an identification device associated with a person.

16. A method as claimed in claim 12, wherein determining the one or more viewers within the viewing area of the display device comprises receiving a name of an individual person when the individual person registers at an enterprise.

17. A method as claimed in claim 12, further comprising:

determining an article owned by one or more of the viewers within the viewing area of the display device;

obtaining available-inventory data relating to the article owned by the one or more viewers within the viewing area of the display device; and

wherein the proprietary targeted messages are based at least in part on the available-inventory data.

18. A system for providing proprietary targeted messages and broadcast content on a display comprising:

a media control player comprising a central processing unit, a graphic processing unit, an audio/video output, and at least one memory device, wherein the media control player is operable to be coupled to a display device, receive broadcast content from a broadcast source, and provide a merged output signal to the display device; and

a remote server communicatively coupled the media control player, an inventory system, an appointment system, and a sales system, wherein;

the remote server is operable to receive at least inventory data from the inventory system, to receive sales data from the sales system, and to receive appointment data from the appointment system;

the remote server is programmed to enable a user or agent to develop one or more targeted message templates via an interface, select individual ones of a plurality of in-stock articles or available services based at least in part on the inventory data, the sales data, the appointment data, and one or more viewers within a viewing area of the display device, populate the targeted message templates with data corresponding to the selected in-stock articles or available services to create proprietary targeted messages, and transmit the proprietary targeted messages to the media control player; and

the media control player is operable to receive the proprietary targeted messages and generate the merged output signal by combining the proprietary targeted messages with the broadcast content such that the broadcast content and the proprietary targeted messages are simultaneously displayed on the display device via the audio/video output.

19. A system as claimed in claim 18, wherein the broadcast content is wirelessly transmitted content, cable-provided content, satellite-provided content, locally-stored content, proprietary content, streamed content, or combinations thereof.

20. A system as claimed in claim 18, wherein the one or more viewers within the viewing area of the display device are determined by selecting names of persons having a scheduled appointment within a date and time range.

21. A system as claimed in claim 18, wherein individual ones of the plurality of in-stock articles or available services are selected by the remote server by determining an article owned by one or more of the viewers within the viewing area of the display device, and obtaining available-inventory data relating to the article owned by the one or more viewers within the viewing area of the display device, wherein the proprietary targeted messages are based at least in part on the available-inventory data.