SYSTEM AND METHOD OF PROVIDING TARGETED ADVERTISEMENTS FROM SUBSCRIBERS OF DIRECTORY SERVICES

• US 20120035995A1
• Filed: 10/21/2011
• Published: 02/09/2012
• Est. Priority Date: 02/21/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Bennett, Richard L., FOLADARE, Mark J.
• Granted Patent: US 8,260,665 B2
• Time in Patent Office: Days
• US Class Current: 705/14.5
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 50/188 Electronic negotiation
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

Disclosed are systems, computer-readable medium and a method for delivering advertisements to user devices. The method includes storing first data associated with online and physical activity of plurality of customers, storing second data associated with current status of plurality of advertisers, matching a customer with an advertiser based on analysis of the first data and the second data and delivering an advertisement to a device associated with the matched customers online and physical activity. The on-line and physical activity is captured by a plurality of devices including a mobile device via a plurality of sensors.

Claims

1. A method comprising:

storing first data associated with physical activity of a customer, wherein the physical activity is captured by a device having at least one sensor, and wherein the physical activity is consumer activity that is detected independent of a geographic positioning system;

storing second data associated with current status of a plurality of merchants;

matching a customer with a merchant based on an analysis of the first data and the second data to yield a matched customer; and

delivering an advertisement to a device associated with the matched customer'"'"'s physical activity.