SYSTEM AND METHOD FOR DETERMINING A CONSUMER'S LOCATION CODE FROM PAYMENT TRANSACTION DATA

• US 20120036013A1
• Filed: 12/13/2010
• Published: 02/09/2012
• Est. Priority Date: 08/09/2010
• Status: Abandoned Application

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: Neuhaus, Brent Lee, Wallace, John Gallaudette
• Application Number:
  US12/966,539
• Publication Number:
  US 20120036013A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03

Abstract

A system, apparatus, and method for determining a consumer'"'"'s location code/zip code based on data from payment transactions in which the consumer has participated. Payment transaction data for a consumer is processed to determine the location code/zip code corresponding to the locations in which the majority of transactions occurred. From this information, the most likely location code/zip code for the residence of the consumer is inferred. Based on the inferred location code/zip code for the consumer, demographic data may be accessed and used to infer characteristics of the financial situation or status of the consumer. Such financial situation or status information may include the average net worth, range of income, spending habits, etc. for a consumer residing in the identified location code/zip code. Based on the demographic data, products or services that may be of most interest to a person in the consumer'"'"'s presumed financial situation may be marketed to the consumer.

Claims

1. An apparatus for determining a location code of the residence of a consumer, comprising:

an electronic processor programmed to execute a set of instructions;

a data storage device coupled to the processor; and

the set of instructions contained in the data storage device, wherein when the set of instructions are executed by the processor, the apparatus determines the location code of the residence of the consumer by

accessing payment transaction data for payment transactions involving the consumer;

determining if the accessed payment transaction data satisfies a threshold criteria for further processing to determine the location code of the residence of the consumer;

filtering the accessed payment transaction data to select a set of payment transaction data corresponding to card present transactions;

filtering the set of payment transaction data corresponding to card present transactions to remove payment transaction data corresponding to transactions conducted with merchants having a specified set of merchant category codes;

processing the remaining payment transaction data to determine a merchant location code for each transaction, the merchant location code corresponding to a location of a merchant that participated in each transaction;

determining one or more of the merchant location codes that occur with the greatest frequency;

applying a decision rule if more than one merchant location code occurs with the greatest frequency; and

assigning the consumer residence location code to be the determined merchant location code that occurs with the greatest frequency or the outcome of applying the decision rule if more than one merchant location code occurs with the greatest frequency.

2. The apparatus of claim 1, wherein the location code of the consumer is a zip code.

3. The apparatus of claim 1, wherein the set of instructions includes instructions which when executed by the processor cause the apparatus to

use the assigned location code to access demographic data for residents residing in that location code;

use the accessed demographic data to infer information regarding the financial or socio-economic status of the consumer; and

based on the inferred financial or socio-economic status of the consumer, develop a marketing plan for a product or service directed to the consumer.

4. The apparatus of claim 1, wherein the threshold criteria are based on or more of the number of transactions involving the consumer, the number of transactions involving the consumer occurring within a specified time period, the number of card present transactions involving the consumer, or the number of card present transactions involving the consumer occurring within a specified time period.

5. The apparatus of claim 1, wherein filtering the set of payment transaction data corresponding to card present transactions to remove payment transaction data corresponding to transactions conducted with merchants having a specified set of merchant category codes further comprises removing payment transaction data corresponding to transactions conducted with merchants having a merchant category code that corresponds to a travel related transaction.

6. The apparatus of claim 5, wherein the merchant category code that corresponds to a travel related transaction includes a merchant category code corresponding to one or more of an auto rental, an airline, a hotel, a motel, a travel agency, or a cruise line.

7. The apparatus of claim 1, wherein the decision rule is based on determining the location code in which the greatest amount of money is spent by the consumer.

8. The apparatus of claim 1, wherein the decision rule is based on determining the location code in which a specified type or specified types of transactions are most likely to occur.

9. The apparatus of claim 3, wherein the demographic data includes one or more of census data, Internal Revenue Service data, income data, educational level data, disposable income data, or home ownership data.

10. The apparatus of claim 3, wherein the marketing plan further comprises a marketing plan for one or more of a payment transaction account, a loyalty program, or a financial planning service.

11. A method of determining a location code of the residence of a consumer, comprising:

accessing payment transaction data for payment transactions involving the consumer;

determining if the accessed payment transaction data satisfies a threshold criteria for further processing to determine the location code of the residence of the consumer;

filtering the accessed payment transaction data to select a set of payment transaction data corresponding to card present transactions;

filtering the set of payment transaction data corresponding to card present transactions to remove payment transaction data corresponding to transactions conducted with merchants having a specified set of merchant category codes;

processing the remaining payment transaction data to determine a merchant location code for each transaction, the merchant location code corresponding to a location of a merchant that participated in each transaction;

determining one or more of the merchant location codes that occur with the greatest frequency;

applying a decision rule if more than one merchant location code occurs with the greatest frequency; and

assigning the consumer location code to be the determined merchant location code that occurs with the greatest frequency or the outcome of applying the decision rule if more than one merchant location code occurs with the greatest frequency.

12. The method of claim 11, wherein the location code of the consumer is a zip code.

13. The method of claim 11, further comprising:

using the assigned location code to access demographic data for residents residing in that location code/zip code;

using the accessed demographic data to infer information regarding the financial or socio-economic status of the consumer; and

based on the inferred financial or socio-economic status of the consumer, developing a marketing plan for a product or service directed to the consumer.

14. The method of claim 11, wherein the threshold criteria are based on one or more of the number of transactions involving the consumer, the number of transactions involving the consumer occurring within a specified time period, the number of card present transactions involving the consumer, or the number of card present transactions involving the consumer occurring within a specified time period.

15. The method of claim 11, wherein filtering the set of payment transaction data corresponding to card present transactions to remove payment transaction data corresponding to transactions conducted with merchants having a specified set of merchant category codes further comprises removing payment transaction data corresponding to transactions conducted with merchants having a merchant category code that corresponds to a travel related transaction.

16. The method of claim 11, wherein the decision rule is based on determining the location code in which the greatest amount of money is spent by the consumer.

17. The method of claim 13, wherein the demographic data includes one or more of census data, Internal Revenue Service data, income data, educational level data, disposable income data, or home ownership data.

18. A method of marketing a product or service to a consumer, comprising:

accessing payment transaction data for an account associated with the consumer;

processing the accessed data to identify transaction data for one or more card present transactions;

processing the transaction data for the one or more card present transactions to remove data for transactions occurring at merchants associated with a specific merchant category code;

determining a location code associated with the greatest number of the one or more card present transactions not removed from the data;

assigning the determined location code to be the location code of the residence of the consumer;

using the assigned location code to access demographic data for residents residing in that location code;

using the accessed demographic data to infer information regarding the financial or socio-economic status of the consumer; and

based on the inferred financial or socio-economic status of the consumer, developing a marketing plan for the product or service directed to the consumer.

19. The method of claim 18, wherein processing the transaction data for the one or more card present transactions to remove data for transactions occurring at merchants associated with a specific merchant category code further comprises removing payment transaction data corresponding to transactions conducted with merchants having a merchant category code that corresponds to a travel related transaction.

20. The method of claim 18, wherein the location code is a zip code.