SYSTEM FOR AND METHOD OF LOCATION AWARE MARKETING

• US 20120036014A1
• Filed: 08/06/2010
• Published: 02/09/2012
• Est. Priority Date: 08/06/2010
• Status: Abandoned Application

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Inventors: SUNKADA, Gururaj
• Application Number:
  US12/851,968
• Publication Number:
  US 20120036014A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

A system for and method of location aware retail may include receiving, via a network, a location of a mobile user device, generating, using at least one programmed processor, one or more search results based at least in part on the location of the mobile user device and price preference data and proximity preference data of a user of the mobile user device, and providing, via the network, information to the mobile user device based at least in part on the one or more search results.

Claims

1. A computer-implemented method, comprising:

receiving, via a network, a location of a mobile user device;

generating, using at least one programmed processor, one or more search results based at least in part on the location of the mobile user device, price preference data, and proximity preference data of a user of the mobile user device; and

providing, via the network, marketing information to the mobile user device based at least in part on the one or more search results.

2. The method of claim 1, wherein the location is provided by a Global Positioning System (GPS) receiver communicatively coupled to the mobile user device.

3. The method of claim 1, wherein the location is calculated using at least one of:

triangulation, trilateration, and multilateration.

4. The method of claim 1, further comprising:

receiving, via the network, price preference data from the mobile user device.

5. The method of claim 1, further comprising:

receiving, via the network, proximity preference data from the mobile user device.

6. The method of claim 1, wherein the proximity preference data comprises a specified maximum range from the location of the mobile user device.

7. The method of claim 1, wherein the proximity preference data comprises at least one of:

a zip code, a city, and a county.

8. The method of claim 1, wherein the one or more search results are provided ordered by a lowest price and shortest distance from the location.

9. The method of claim 1, further comprising:

receiving, from the mobile user device, an indicator of interest in at least one of;

a good and a service.

10. The method of claim 1, further comprising:

querying a database to identify a good of interest to a user of the mobile user device based at least in part on one or more of;

a prior transaction by the user of the mobile device, a prior search by the user of the mobile device, a prior browse of online offerings by the user of the mobile device, and a prior offer to the user of the mobile device.

11. The method of claim 1, wherein generating, using at least one programmed processor, one or more search results comprises:

providing an electronic notification to a vendor of a received user device notification; and

receiving one or more of;

a product offering based at least in part on the location of the mobile user device and price preference data and proximity preference data of a user of the mobile user device and a service offering based at least in part on the location of the mobile user device and price preference data and proximity preference data of a user of the mobile user device.

12. The method of claim 1, wherein marketing information to the mobile user device based at least in part on the one or more search results is provided via at least one of:

SMS, email, and a phone call.

13. The method of claim 1, further comprising:

receiving payment data associated with the user of the mobile user device, the payment data based at least in part on the marketing information provided to the mobile user device; and

processing payment for at least one of;

a good offered to the user of the mobile user device and a service offered to the user of the mobile user device.

14. The method of claim 13, wherein receiving payment data and processing payment data comprising receiving payment confirmation from at least one of:

a vendor, a third party payment processor, and a bank.

15. The method of claim 1, wherein the marketing information provided to the mobile user device comprises at least one of:

a product description, a service description, a vendor location, a map indicating a plurality of vendor locations relative to a current position of the mobile user device, a price, an in-stock indicator, payment information, reservation information, and delivery information.

16. A non-transitory computer readable storage medium comprising code to perform the acts of the method of claim 1.

17. A system, comprising:

a network element, wherein the network element comprises one or more processors configured to;

receive, via a network, a location of a mobile user device;

generate, using at least one programmed processor, one or more search results based at least in part on the location of the mobile user device, price preference data, and proximity preference data of a user of the mobile user device; and

provide, via the network, marketing information to the mobile user device based at least in part on the one or more search results.

18. A system, comprising:

a mobile user device communicatively coupled to a network;

a non-transitory location aware retail module of the mobile user device including executable instructions stored in electronic memory, wherein the location aware retail module is configured to;

provide, via a network, a location of a mobile user device;

receive one or more search results based at least in part on the location of the mobile user device, price preference data, and proximity preference data of a user of the mobile user device; and

accept input, via a user interface of the mobile user device, indicating a response to the one or more received search results.

19. The system of claim 18, wherein the proximity preference data comprises a specified maximum range from the location of the mobile user device.

20. The system of claim 18, wherein the one or more search results are provided ordered by a lowest price and shortest distance from the location.

21. The system of claim 18, wherein the response to the one or more search results comprises at least one of:

initiating a purchase;

putting a hold on an item;

reserving a timeslot;

requesting further information about a good; and

requesting further information about a service.