SYSTEM AND METHOD OF DELIVERING ADVERTISMENTS AS RINGBACK TONES

• US 20120036021A1
• Filed: 08/05/2010
• Published: 02/09/2012
• Est. Priority Date: 08/05/2010
• Status: Abandoned Application

• Current Assignee: Marcus Huddleston
• Original Assignee: Marcus Huddleston
• Inventors: HUDDLESTON, MARCUS
• Application Number:
  US12/851,388
• Publication Number:
  US 20120036021A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04M 3/42017 Customized ring-back tones
• CPC Class Codes: H04M 3/42153 by subscriber
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system and method of delivering an advertisement as a ringback tones (RBT) for telephone, mobile phone, or voice over internet protocol (VOIP) systems may include providing data exchanging means between a telephone exchange system or a mobile switching center through use of an web service coded in extendable markup language (XML), simple object access protocol (SOAP), or binary data for playing of the advertisement as ringback tones, reconciliation against an advertising campaign, and payment to subscribers of the advertisement as ringback tones. A subscriber may sign up for delivery of the advertisement as ringback tones, may choose one or more types of the advertisement as a ringback tone, and may place and enable the one or more types of the advertisement as a ringback tone in a jukebox or a playback lineup. The subscriber can store any of the advertisements as ringback tones, whereby calling parties placing calls to the subscriber hear the advertisements as a ringback tone.

Claims

1. A method of delivering an advertisement as a ringback tones for a telephone, a mobile phone, or a voice over internet protocol (VOIP) system, the method comprising:

providing data exchanging means with a telephone exchange system or a mobile switching center for playing the advertisement as ringback tones;

signing up a subscriber for delivery of the advertisement as ringback tones;

choosing one or more types of the advertisement as the ringback tone;

enabling the one or more types of the advertisement as the ringback tone, wherein the subscriber can store any of the advertisements as ringback tones, and wherein calling parties placing calls to the subscriber hear the advertisements as ringback tones.

2. The method of claim 1, further comprising exchanging data with the telephone exchange system or the mobile switching center through use of an web service coded in XML, SOAP, or binary data for playing of the advertisement as ringback tones.

3. The method of claim 1 further comprising reconciling advertising data against an advertising campaign.

4. The method of claim 1, further comprising paying subscribers of the advertisement as ringback tones.

5. The method of claim 1, further comprising placing and enabling the one or more types of the advertisement as the ringback tone in a jukebox or a playback lineup.

6. The method of claim 1, further comprising providing additional information about the advertisement to the calling party if the calling party makes a request for additional information.

7. The method of claim 6, wherein the additional information is provided by a text message or a multimedia message pushed to the calling party.

8. A system for delivering an advertisement as a ringback tone to a calling party, the system comprising:

a telephone exchange system or a mobile switching center receiving a call initiated by the calling party;

a ringback system for providing the advertisement as the ringback tone to the calling party via the telephone exchange system of the mobile switching center;

a content management server for retrieving stored advertisement ringbacks and providing the advertisement ringbacks to a web service; and

an advertising management server for receiving advertisements from advertisers and for collecting advertisement data.

9. The system of claim 8, further comprising a payment management server for providing payment to consumers for using the system.

10. The system of claim 8, wherein the web service is coded in XML, SOAP, or binary data.