System and method for using machine-readable indicia to provide additional information and offers to potential customers

• US 20120037697A1
• Filed: 02/10/2011
• Published: 02/16/2012
• Est. Priority Date: 02/11/2010
• Status: Active Grant

• Current Assignee: Cimbal, Inc.
• Original Assignee: Cimbal, Inc.
• Inventors: Boone, Christopher, Drozd, Youriy, Kontsevich, Leonid, Brody, Florian
• Granted Patent: US 8,479,975 B2
• Time in Patent Office: Days
• US Class Current: 235/375
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/9554 by using bar codes
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates

Abstract

A system for using machine-readable indicia to provide additional information and offers to potential customers, the system comprising a network-connected server adapted to receive coded information from mobile devices, a database coupled to the server and containing data pertaining to products, a software application executing on the server for processing the coded information, and a plurality of labels containing machine-readable indicia and posted near products for sale, is disclosed. According to the invention, on receiving coded information from a mobile device, the server provides the data to the software application, and the software application determines from the coded information a location from which the information was obtained and a product to which the information pertains, and, based at least in part on the location and product information obtained, the application obtains additional data from the database and sends it to the mobile device from which the coded information was received.

Claims

1. A system for using machine-readable indicia to provide additional information and offers to potential customers, the system comprising:

a network-connected server adapted to receive coded information from mobile devices;

a database coupled to the server and containing data pertaining to products;

a software application executing on the server for processing the coded information; and

a plurality of labels containing machine-readable indicia and posted near products for sale;

wherein, on receiving coded information from a mobile device, the server provides the data to the software application, and the software application determines from the coded information a location from which the information was obtained and a product to which the information pertains; and

wherein, based at least in part on the location and product information obtained, the application obtains additional data from the database and sends it to the mobile device from which the coded information was received.

2. A machine-readable code, on a storage medium, or downloadable over a network connection, to be installed on a mobile computing device, said device having a user display, a camera, non-volatile storage, location information and a network connection,

wherein, upon the detecting a suitable machine readable indicia,

the device calculates an indicator based on said indicia, and

the device uses said indicator to obtain data relevant to an object related to said machine-readable indicia, and then displays part or all of said data relevant to an object related to said machine-readable indicia.

3. The code of claim 2, wherein location information is added to the indicator, allowing the device to present location-specific results.

4. The code of claim 2, wherein previous related user chronological information is added to the indicator, allowing the device to present group and crowd specific results.

5. The code of claim 3, wherein the data relevant to an object related to said machine readable indicia is retrieved from a server on a network

6. The code of claim 4, wherein said network is the interne.

7. The code of claim 2, wherein the calculation is performed on a server reachable through said network connection.

8. The code of claim 6, wherein said network is the internet.

9. A method for providing information to a user, the method comprising the steps of:

taking a picture, with a mobile device having a display, a camera and a network interface, of a machine-readable indicia;

calculating from the machine-readable indicia an indicator; and

using the indicator to retrieve relevant data and at least display part of that data to a user.

10. The method of claim 9, wherein the data displayed is specific to the location the device at the time of retrieval.

11. The method of claim 9, wherein the calculation is performed on a server reachable through a network coupled to said network interface.

12. The method of claim 9, wherein said data is retrieved from a server reachable through a network coupled to said network interface.

13. The method of claim 9, wherein the data displayed is an offer that is at least in part derived from an identifier associated with the mobile device.

14. The method of claim 13, wherein the identifier is used to retrieve demographic details about a user, the demographic data based at least in part on a registration event associated with the device.