CUSTOMIZABLE POPULATION SEGMENT ASSEMBLY

• US 20120041792A1
• Filed: 08/11/2010
• Published: 02/16/2012
• Est. Priority Date: 08/11/2010
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Priyadarshan, Eswar, Sun, Kenley, Grigorovici, Dan Marius, Vadrevu, Jayasurya, Mohammed, Irfan
• Application Number:
  US12/854,773
• Publication Number:
  US 20120041792A1
• Time in Patent Office: Days
• US Class Current: 705/5
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The presently described technology provides a mechanism for allowing custom targeted segments to be defined by parties outside of a content delivery system. Segments include collections of users grouped together based on common characteristics wherein targeted content is provided to a user based on her assignment to a segment. The present technology allows a content provider, as an example, to define a custom segment, thereby creating a grouping of users suited to receive the content provider'"'"'s content. In some embodiments, a user interface is provided to the content provider, which includes all available characteristics, and value ranges corresponding to the characteristics. The content provider selects from among the characteristics and values corresponding to the characteristics to create a definition of a custom segment.

Claims

1. A computer implemented method for ad-hoc generation of segments for a content delivery system, comprising:

identifying a collection of characteristic values from a plurality of characteristics managed by the content delivery system;

defining at least one custom segment at the content delivery system specifying at least the collection of the characteristic values; and

booking an electronic campaign with the content delivery system comprising at least one inventory slot from the inventory space, wherein the inventory slot is defined in the booked electronic campaign based on at least the custom segment.

2. The computer implemented method of claim 1, wherein the step of defining further comprises configuring the custom segment to specify at least one weighting function for causing the content delivery system to provide a differential selection of content associated with a portion of the collection of characteristic values during fulfillment of the booked electronic campaign.

3. The computer implemented method of claim 2, wherein the step of defining further comprises configuring the custom segment to specify different sets of parameters for evaluating the weighting function for different types of content.

4. The computer implemented method of claim 1, wherein the step of defining further comprises defining the collection of characteristic values using at least two ranges of segment characteristic values and at least one Boolean operator.

5. The computer implemented method of claim 1, wherein the step of defining further comprises:

selecting one or more pre-defined segments managed by the content delivery system, each of the pre-defined segments specifying a pre-defined range of the segment characteristic values; and

assembling the custom segment to comprise a combination of the pre-defined segments.

6. The computer implemented method of claim 1, wherein the step of identifying further comprises:

selecting a plurality of target users; and

using a plurality of characteristic values associated with substantially all of the plurality of target users as the collection of characteristics.

7. The computer implemented method of claim 6, wherein the plurality of target users are selected by identifying users associated with a selected performance level in a performance history for a past electronic campaign.

8. A system for ad-hoc generation of segments for a content delivery system, comprising:

a storage element for storing a collection of characteristic values associated with a plurality of target users served by the content delivery system; and

a processing element communicatively coupled to the storage element, wherein the processing element is configured for;

determining a portion of the characteristic values associated with substantially all of the plurality of target users,

defining at least one custom segment for the content delivery system that specifies at least the portion of the characteristic values, and

booking an electronic campaign with the content delivery system comprising at least one inventory slot from the inventory space, wherein the inventory slot is defined in the booked electronic campaign based on at least the custom segment.

9. The system of claim 8, further comprising at least one user interface device and wherein the processing element is further configured for determining the portion of the characteristic values based on selections at the user interface device.

10. The system of claim 8, wherein the processing element is configured for causing the custom segment to specify at least one weighting function for causing the content delivery system to provide a differential selection of content associated with a portion of the collection of characteristic values during fulfillment of the booked electronic campaign.

11. The system of claim 10, wherein the processing element is configured for causing the custom segment to specify different sets of parameters for evaluating the weighting function for different types of content.

12. The system of claim 8, wherein the processing element is further configured for defining the custom segment to specify at least one Boolean rule for causing the content delivery system to adjust the selection of content associated with a portion of the collection of characteristic values during fulfillment of the booked electronic campaign.

13. A computer-readable medium having computer executable code stored thereon for causing a computer to perform a method of configuring a content delivery system, the method comprising:

selecting a group of target users based on at least a past performance history for users associated with a past electronic campaign;

determining a collection of characteristic values associated with the selected group of target users for a plurality of characteristics managed by the content delivery system;

generating a custom segment definition for the selected group of target users based on the collection of characteristic values;

defining a custom segment at the content delivery system using the custom segment definition; and

booking an electronic campaign with the content delivery system comprising at least one inventory slot from the inventory space, wherein the inventory slot is defined in the booked electronic campaign using the custom segment.

14. The computer-readable medium of claim 13, wherein the step of defining further comprises configuring the custom segment to specify at least one weighting function for causing the content delivery system to provide a differential selection of content associated with a portion of the collection of characteristic values during fulfillment of the booked electronic campaign.

15. The computer-readable medium of claim 14, wherein the step of defining further comprises configuring the custom segment to specify different sets of parameters for evaluating the weighting function for different types of content.

16. The computer-readable medium of claim 13, wherein the step of generating further comprises configuring the custom segment definition to specify at least two groups of characteristic values and at least one Boolean rule for combining the groups of characteristic values.

17. The computer-readable medium of claim 13, wherein the groups of characteristic values comprise pre-defined segments in the inventory space, each of the pre-defined segments specifying a pre-defined range of the characteristic values.

18. A content delivery system, comprising:

an allocation module for allocating content from an inventory space to one or more electronic campaigns, each of the electronic campaigns comprising at least one inventory slot of content from the inventory space;

a storage element for storing a past performance history of past electronic campaigns for a plurality of users; and

a booking module for generating the electronic campaign, wherein the booking module is configured for selecting target users from the plurality of users based on at least the past performance history, determining a collection of characteristic values associated with the target users for a plurality of characteristics in the inventory space, generating a custom segment based on the collection of characteristic values, and using an inventory slot defined using at least one custom segment to generate the electronic campaign.

19. The content delivery system of claim 18, wherein the booking module is further configured for configuring the custom segment to specify at least one weighting function for causing the allocation module to provide a differential allocation of content associated.

20. The content delivery system of claim 19, wherein the booking module is further configured for configuring the custom segment to specify different sets of parameters for evaluating the weighting function for different types of content.

21. The content delivery system of claim 18, wherein booking module is configured for selecting one or more pre-defined segments in the inventory space, each of the pre-defined segments specifying a pre-defined range of the characteristic values, and assembling the custom segment to comprise a combination of the pre-defined segments according to a Boolean function.