PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS

• US 20120041817A1
• Filed: 08/11/2010
• Published: 02/16/2012
• Est. Priority Date: 08/11/2010
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Priyadarshan, Eswar, Sun, Kenley, Grigorovici, Dan Marius, Chittari, Ravikiran, Vadrevu, Jayasurya, Mohammed, Irfan, Abdala, Omar
• Application Number:
  US12/854,811
• Publication Number:
  US 20120041817A1
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The present technology prioritizes or ranks segments based on the content provider'"'"'s or content delivery system'"'"'s goals or priorities. The content delivery system can monitor its performance in meeting any known goals, and should the content delivery system recognize that its progress towards meeting a goal is not satisfactory, the content delivery system can prioritize some segments over others to meet one or more goals. Since prioritizing a selection of segments can impact other system and content provider goals, the system can also be provided with a performance predictor that can run a series of prediction models to predict the optimum prioritization of segments to result in the best performance of the system.

Claims

1. A computer-implemented method comprising:

determining a collection of targeted segments, the targeted segments being classifications of users of the system which are used to identify target audiences for invitational content;

determining one or more system goals; and

arranging the collection of targeted segments according to the one or more system goals, wherein the arrangement is configured to meet the one or more system goals.

2. The computer-implemented method of claim 1, wherein the one or more system goals is to meet a performance metric before a campaign for delivering targeted invitational content to users terminates.

3. The computer-implemented method of claim 1, wherein the arrangement is configured to improve the performance of an under performing campaign for delivering targeted invitational content.

4. The computer-implemented method of claim 1, further comprising:

predicting performance of one or more campaigns for delivering targeted content under the arrangement.

5. The computer-implemented method of claim 4, further comprising:

rearranging the arrangement of targeted segments when the performance predicted for one or more campaigns is not satisfactory.

6. The computer-implemented method of claim 1, wherein the arranging is done according to two or more goals.

7. The computer-implemented method of claim 1, further comprising:

determining targeted segments associated with a user profile; and

further arranging the targeted segments according to the system arrangement taking into account system goals and a context associated with the user profile to result in a user-specific arrangement.

8. The computer-implemented method of claim 7, further comprising:

delivering targeted invitational content that is associated with the segments according to the user-specific arrangement of the segments.

9. A non-transitory computer-readable medium having computer-readable code stored thereon for causing a computer to perform a method comprising:

determining a collection of targeted segments, the targeted segments being classifications of users of the system which are used to identify target audiences for invitational content;

determining one or more system goals; and

arranging the collection of targeted segments according to the one or more system goals, wherein the arrangement is configured to meet the one or more system goals.

10. The non-transitory computer-readable medium of claim 9, wherein the one or more system goals is to meet a performance metric before a campaign for delivering targeted invitational content to users terminates.

11. The non-transitory computer-readable medium of claim 9, wherein the arrangement is configured to improve the performance of an under performing campaign for delivering targeted invitational content.

12. The non-transitory computer-readable medium of claim 9, further comprising:

predicting performance of one or more campaigns for delivering targeted content under the arrangement.

13. The non-transitory computer-readable medium of claim 12, further comprising:

rearranging the arrangement of targeted segments when the performance predicted for one or more campaigns is not satisfactory.

14. The non-transitory computer-readable medium of claim 9, wherein the arranging is done according to two or more goals.

15. The non-transitory computer-readable medium of claim 9, further comprising:

determining targeted segments associated with a user profile; and

further arranging the targeted segments according to the system arrangement taking into account system goals and a context associated with the user profile to result in a user-specific arrangement.

16. The non-transitory computer-readable medium of claim 15, further comprising:

delivering targeted invitational content that is associated with the segments according to the user-specific arrangement of the segments.

17. A system comprising:

a processor;

a first module configured to control the processor to determine a collection of targeted segments, the targeted segments being classifications of users of the system which are used to identify target audiences for invitational content;

a second module configured to control the processor to determine one or more system goals; and

a third module configured to control the processor to arrange the collection of targeted segments according to the one or more system goals, wherein the arrangement is configured to meet the one or more system goals.

18. The system of claim 17, wherein the one or more system goals is to meet a performance metric before a campaign for delivering targeted invitational content to users terminates.

19. The system of claim 17, wherein the arrangement is configured to improve the performance of an under performing campaign for delivering targeted invitational content.

20. The system of claim 17, further comprising:

a fourth module configured to control the processor to predict performance of one or more campaigns for delivering targeted content under the arrangement.

21. The system of claim 20, further comprising:

a fifth processor configured to control the processor to rearrange the arrangement of targeted segments when the performance predicted for one or more campaigns is not satisfactory.

22. The system of claim 17, wherein the arranging is done according to two or more goals.

23. The system of claim 17, further comprising:

a fourth module configured to control the processor to determine targeted segments associated with a user profile; and

a fifth module configured to control the processor to further arrange the targeted segments according to the system arrangement taking into account system goals and a context associated with the user profile to result in a user-specific arrangement.

24. The system of claim 23, further comprising:

a sixth module configured to control the processor to deliver targeted invitational content that is associated with the segments according to the user-specific arrangement of the segments.