CONTEXTUAL TRANSLATION OF NON-INTERACTIVE ADVERTISEMENTS INTO INTERACTIVE ADVERTISEMENTS
First Claim
1. A method of delivering advertisements, comprising:
- determining exposure to a non-interactive advertisement;
determining at least one behavioral context parameter corresponding to the exposure to the non-interactive advertisement, wherein the at least one behavioral context parameter includes an exposure duration of the exposure to the non-interactive advertisement;
determining whether a correlation exists between the non-interactive advertisement and the at least one behavioral context parameter, wherein the correlation includes, at least in part, determining that the exposure duration achieves an exposure threshold; and
generating a trigger to obtain an interactive advertisement corresponding to the non-interactive advertisement if the correlation exists.
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Accused Products
Abstract
Apparatus and methods trigger delivery of interactive advertisements to devices, such as wireless mobile devices, based upon exposure of a user to non-interactive advertisements. The non-interactive advertisements may include advertisements such as publicly displayed billboards or video advertisements embedded into broadcast programming There are many places and many instances where a device user may be exposed to an advertisement, and often the user does not have the ability to retain information associated with the advertisement. Rather than merely utilizing contextual information limited to user location or user profile information, the apparatus and methods correlate one or more behavioral context parameters to exposure, including exposure duration, in order to ascertain a user'"'"'s interest in the non-interactive advertisement and thus suitability for receiving a corresponding interactive advertisement.
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Citations
36 Claims
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1. A method of delivering advertisements, comprising:
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determining exposure to a non-interactive advertisement; determining at least one behavioral context parameter corresponding to the exposure to the non-interactive advertisement, wherein the at least one behavioral context parameter includes an exposure duration of the exposure to the non-interactive advertisement; determining whether a correlation exists between the non-interactive advertisement and the at least one behavioral context parameter, wherein the correlation includes, at least in part, determining that the exposure duration achieves an exposure threshold; and generating a trigger to obtain an interactive advertisement corresponding to the non-interactive advertisement if the correlation exists. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. At least one processor for delivering advertisements, comprising:
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a first module for determining exposure to a non-interactive advertisement; a second module for determining at least one behavioral context parameter corresponding to the exposure to the non-interactive advertisement, wherein the at least one behavioral context parameter includes an exposure duration of the exposure to the non-interactive advertisement; a third module for determining whether a correlation exists between the non-interactive advertisement and the at least one behavioral context parameter, wherein the correlation includes, at least in part, determining that the exposure duration achieves an exposure threshold; and a fourth module for generating a trigger to obtain an interactive advertisement corresponding to the non-interactive advertisement if the correlation exists.
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18. A computer program product for delivering advertisements, comprising:
a computer-readable storage medium comprising, at least one instruction for causing a computer to determine exposure to a non-interactive advertisement; at least one instruction for causing the computer to determine at least one behavioral context parameter corresponding to the exposure to the non-interactive advertisement, wherein the at least one behavioral context parameter includes an exposure duration of the exposure to the non-interactive advertisement; at least one instruction for causing the computer to determine whether a correlation exists between the non-interactive advertisement and the at least one behavioral context parameter, wherein the correlation includes, at least in part, determining that the exposure duration achieves an exposure threshold; and at least one instruction for causing the computer to generate a trigger to obtain an interactive advertisement corresponding to the non-interactive advertisement if the correlation exists.
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19. An apparatus for delivering advertisements, comprising:
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means for determining exposure to a non-interactive advertisement; means for determining at least one behavioral context parameter corresponding to the exposure to the non-interactive advertisement, wherein the at least one behavioral context parameter includes an exposure duration of the exposure to the non-interactive advertisement; means for determining whether a correlation exists between the non-interactive advertisement and the at least one behavioral context parameter, wherein the correlation includes, at least in part, determining that the exposure duration achieves an exposure threshold; and means for generating a trigger to obtain an interactive advertisement corresponding to the non-interactive advertisement if the correlation exists.
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20. An apparatus for delivering advertisements, comprising:
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an exposure determiner for determining exposure to a non-interactive advertisement; a behavioral context determiner for determining at least one behavioral context parameter corresponding to the exposure to the non-interactive advertisement, wherein the at least one behavioral context parameter includes an exposure duration of the exposure to the non-interactive advertisement; a correlator for determining whether a correlation exists between the non-interactive advertisement and the at least one behavioral context parameter, wherein the correlation includes, at least in part, determining that the exposure duration achieves an exposure threshold wherein the correlator is further configured to generate a trigger; and a network interface for obtaining an interactive advertisement corresponding to the non-interactive advertisement if the correlation exists based upon the trigger. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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Specification