METHODS, SYSTEMS, AND COMPUTER PROGRAM PRODUCTS FOR MANAGING ORGANIZED BINARY ADVERTISING ASSET MARKETS
First Claim
1. A method comprising:
- receiving, by a computing device, an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets; and
fulfilling the order.
2 Assignments
0 Petitions
Accused Products
Abstract
Binary advertising markets are developed where personalized media such as digital and even analog advertising is delivered to and accessed by audience members enabling advertisers to buy advertising for broadcast to televisions, smartphones and other types of digital devices. The market is designed to provide participants a new way to have their orders entered, matched, executed, and settled, to manage and monitor risk characteristics of their content placement or advertising placement transactions, and any rights and positions that result from those transactions. Standardized units of exchange represented by profile access rights and display space access rights appropriately designed for their respective markets are used in both primary direct and secondary alternative markets. Processes are also implemented where an audience member receives economic benefit in exchange for confirming view of or rating an advertisement, or viewing advertisements while logged in.
26 Citations
30 Claims
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1. A method comprising:
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receiving, by a computing device, an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets; and fulfilling the order. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-readable storage device having instructions stored thereon that, when executed by one or more computing devices, causes the one or more computing devices to perform operations comprising:
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receiving an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets; and fulfilling the order. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system comprising:
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a memory configured to store modules comprising; a receiving module configured to receive an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets, and a fulfilling module configured to fulfill the order; and one or more processors configured to process the modules. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification