ELECTRONIC SHELF LABEL SYSTEM AND COMMUNICATING METHOD USING THE SAME

• US 20120044056A1
• Filed: 08/18/2011
• Published: 02/23/2012
• Est. Priority Date: 08/18/2010
• Status: Abandoned Application

• Current Assignee: Samsung Electro-Mechanics Co., Ltd. (Samsung Group)
• Original Assignee: Samsung Electro-Mechanics Co., Ltd. (Samsung Group)
• Inventors: Kim, Hak Sun, Kim, Hyun Hak, Byun, Gi Young, Lim, Chang Soo, Lee, Song On
• Application Number:
  US13/212,902
• Publication Number:
  US 20120044056A1
• Time in Patent Office: Days
• US Class Current: 340/10.1
• CPC Class Codes: G06F 3/1446 display composed of modules, e.g. video walls
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G09G 2370/025 LAN communication management
• CPC Class Codes: G09G 2370/16 Use of wireless transmission of display information
• CPC Class Codes: G09G 2380/04 Electronic labels

Abstract

Disclosed herein is an electronic shelf label system. The electronic shelf label system includes a wired/wireless converter wirelessly transmitting product information according to request of a server, at least one rail installed on a product display stand and including a plurality of electrical wirings, at least one first electronic tag installed in the rail and performing wireless communication with the wired/wireless converter, and a plurality of second electronic tags each installed in the rail and performing wired communication with the first electronic tag through the electronic wirings. The electronic shelf label system uses the hybrid communication in which wire and wireless are mixed, thereby making it possible to provide the smooth communication environment by removing a shadow area of communication while dispersing communication traffic.

Claims

1. An electronic shelf label system, comprising:

a wired/wireless converter wirelessly transmitting product information according to a request of a server;

at least one rail installed on a product display stand and including a plurality of electrical wirings;

at least one first electronic tag installed in the rail and performing wireless communication with the wired/wireless converter; and

a plurality of second electronic tags each installed in the rail and performing wired communication with the first electronic tag through the electronic wirings.

2. The electronic shelf label system according to claim 1, wherein the first electronic tag performs a communication relaying function between the wired/wireless converter and the second electronic tag.

3. The electronic shelf label system according to claim 1, wherein the first and second electronic tags includes a display unit displaying the product information.

4. The electronic shelf label system according to claim 3, wherein the display unit of the first and second electronic tags is configured of an electrophorectic display (EPD).

5. The electronic shelf label system according to claim 1, wherein the second electronic tag includes a display unit displaying the product information.

6. The electronic shelf label system according to claim 1, wherein the electrical wirings are disposed on a substrate to be inserted into the rail or installed at the outside.

7. The electronic shelf label system according to claim 6, wherein the substrate is a flexible printed circuit board.

8. The electronic shelf label system according to claim 1, further comprising a plurality of first connectors electrically connected to the electrical wirings and exposed to the outside.

9. The electronic shelf label system according to claim 8, further comprising a plurality of second connectors provided on one surface of each of the first and second electronic tags and electrically contacting the first connectors.

10. The electronic shelf label system according to claim 1, wherein at least one of the electrical wirings is electrical wirings for a power supply for supplying power to the first and second electronic tags.

11. The electronic shelf label system according to claim 1, wherein the wired/wireless converter and the first electronic tag are connected to each other in a star topology type.

12. The electronic shelf label system according to claim 1, wherein the first electronic tag and the second electronic tag are connected to each other in a star topology type.

13. A communicating method using an electronic shelf label system including a wired/wireless converter wirelessly transmitting product information according to a request of a server, at least one first electronic tag performing wireless communication with the wired/wireless converter, and a plurality of second tags performing wired communication with the first electronic tag, the communicating method comprising:

(a) collecting and storing IDs of the second electronic tags by the first electronic tag;

(b) searching the first electronic tags or the second electronic tags of specific IDs corresponding to product information received from the wired/wireless converter to request update of the product information; and

(c) transmitting a request performance response signal informing performance ending after the product information is updated.

14. The communicating method using an electronic shelf label system according to claim 13, wherein the step (a) further includes transmitting a response request signal in order for the first electronic tags to identify the second electronic tags.

15. An electronic shelf label system, comprising:

a wired/wireless converter wirelessly transmitting information according to a request of a server;

at least one rail installed on a product display stand;

at least one first electronic tag installed in the rail and performing wireless communication with the wired/wireless converter;

a plurality of second tags each installed in the rail and performing wired communication with the first electronic tag; and

at least one third electronic tag installed on the product display stand and performing wired communication with the first electronic tag.

16. The electronic shelf label system according to claim 15, wherein the first electronic tag communicating with the third electronic tag performs a master function and the third electronic tag performs a slave function of the first electronic tag or the second electronic tag.

17. The electronic shelf label system according to claim 15, wherein the third electronic tag shares circuits configuring the first electronic tag or the second electronic tag other than a panel for displaying information

18. The electronic shelf label system according to claim 15, wherein the rail includes electrical wirings electrically connecting the first electronic tags and the second electronic tags.

19. The electronic shelf label system according to claim 15, wherein the panel of the second electronic tag and the third electronic tag are manufactured to have different areas.

20. The electronic shelf label system according to claim 15, wherein the panel of the first to third electronic tags is an electrophoretic display (EPD).