METHOD AND REPORT ASSESSING CONSUMER REACTION TO A STIMULUS BY MATCHING EYE POSITION WITH FACIAL CODING

• US 20120046993A1
• Filed: 04/18/2011
• Published: 02/23/2012
• Est. Priority Date: 07/21/2006
• Status: Abandoned Application

• Current Assignee: Daniel A. Hill
• Original Assignee: Daniel A. Hill
• Inventors: Hill, Daniel A.
• Application Number:
  US13/088,528
• Publication Number:
  US 20120046993A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06F 16/5854 using shape and object relationship
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A method of reporting consumer reaction to a stimulus and resultant report generated by (i) recording facial expressions and eye positions of a human subject while exposed to a stimulus throughout a time period, (ii) coding recorded facial expressions to emotions, and (iii) reporting recorded eye positions and coded emotions, along with an identification of the stimulus.

Claims

1. A method of reporting consumer reaction to a stimulus, comprising:

(a) recording facial expressions and eye positions of a human subject while exposed to a stimulus throughout a time period,

(b) coding recorded facial expressions to emotions, and

(c) reporting recorded eye positions and coded emotions, along with an identification of the stimulus.

2. The method of claim 1 further comprising (i) repeating steps (a) through (c) for a plurality of human subjects with the same stimulus, and (ii) reporting information from which can be ascertained the percentage of human subjects who exhibited at least one recorded facial expression capable of being coded can be ascertained.

3. The method of claim 1 wherein steps (a) through (c) are repeated for a plurality of consecutive time periods.

4. The method of claim 1 wherein the recording of facial expressions involves video recording the human subject.

5. The method of claim 1 wherein an eye position is detected and recorded when the eyes of the subject remain fixed on a location for at least about 50 milliseconds.

6. The method of claim 1 wherein exposure to the stimulus lasts for a time period of about 1 to 10 seconds.

7. The method of claim 1 wherein facial expressions are coded by a facial coding technique.

8. The method of claim 7 wherein the facial coding technique is based upon FACS.

9. The method of claim 5 wherein reporting recorded eye positions comprises superimposing a visual indication of the location of the recorded eye positions upon a depiction of the stimulus.

10. The method of claim 5 wherein reporting recorded eye positions comprises superimposing a visual indication of the density of recorded eye positions upon a depiction of the stimulus.

11. The method of claim 1 wherein reporting coded emotions comprises reporting a tally of coded emotions as a percentage of each coded emotion relative to all coded emotions.

12. The method of claim 1 wherein (i) coding recorded facial expressions to emotions comprises coding recorded facial expressions to positive and negative emotions, and (ii) reporting coded emotions comprises reporting at least one of (−

) the percentage of all coded emotions comprising positive emotions, (−

) the percentage of all coded emotions comprising negative emotions, and (−

) an average of positive and negative coded emotions.

13. A report on consumer reaction to a stimulus, comprising:

(a) a visual indication of the eye positions of a human subject while exposed to a stimulus during a time period,

(b) a list of at least one emotion coded from facial expressions exhibited by the subject while exposed to the stimulus, and

(c) an identification of the stimulus to which the subject was exposed.

14. The report of claim 13 further comprising information from which can be ascertained the percentage of human subjects who exhibited at least one facial expression capable of being coded to an emotion while exposed to the stimulus.

15. The report of claim 13 wherein a plurality of reports are provided for a plurality of consecutive time periods.

16. The report of claim 13 wherein the stimulus is a business stimulus.

17. The report of claim 13 wherein eye positions are visually indicated when the eyes of the subject remain fixed on a location for at least about 50 milliseconds.

18. The report of claim 13 wherein the subject was exposed to the stimulus for a period of about 1 to 10 seconds.

19. The report of claim 13 wherein the list of at least one emotion is coded from facial expressions by a facial coding technique.

20. The report of claim 19 wherein the facial coding technique is based upon FACS.

21. (canceled)

22. (canceled)

23. (canceled)

24. (canceled)