Systems and Methods for Delivering Proximity-Based Marketing Content to Mobile Devices
First Claim
1. In a proximity marketing computer system, a method for managing the delivery of marketing content to mobile devices of consumers, wherein the marketing content is created by one or more users of the proximity marketing computer system, and wherein the proximity marketing computer system comprises one or more client devices physically located at one or more facilities, comprising the steps of:
- receiving a request at the proximity marketing computer system for transmission of marketing content to the one or more client devices for subsequent delivery to mobile devices;
retrieving the marketing content from a database associated with the proximity marketing computer system;
transmitting the retrieved marketing content to the one or more client devices that are physically located at the one or more facilities;
identifying a mobile device within a predetermined physical proximity of a particular client device at a facility; and
transmitting the retrieved marketing content to the identified mobile device for display to a mobile device user.
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Accused Products
Abstract
Aspects of the present disclosure generally relate to systems and methods for delivering proximity-based marketing content to mobile devices. According to one embodiment, companies or marketers generate content (e.g., advertising content) to be distributed to mobile devices of consumers as those consumers become geographically proximate to physical locations associated with the companies or marketers. According to one embodiment, a central application server is used for purposes of generating and managing marketing content, and that content is transmitted to various client devices, routers, and/or servers (e.g., “plug” computers) for further distribution to mobile devices within a proximate range of the client devices. In one aspect, the client devices identify consumer mobile devices within a predetermined geographic area that is proximate to the client devices (e.g., based on a media access control (MAC) address associated with the mobile device), and push marketing content to those mobile devices for display to the consumers.
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Citations
20 Claims
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1. In a proximity marketing computer system, a method for managing the delivery of marketing content to mobile devices of consumers, wherein the marketing content is created by one or more users of the proximity marketing computer system, and wherein the proximity marketing computer system comprises one or more client devices physically located at one or more facilities, comprising the steps of:
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receiving a request at the proximity marketing computer system for transmission of marketing content to the one or more client devices for subsequent delivery to mobile devices; retrieving the marketing content from a database associated with the proximity marketing computer system; transmitting the retrieved marketing content to the one or more client devices that are physically located at the one or more facilities; identifying a mobile device within a predetermined physical proximity of a particular client device at a facility; and transmitting the retrieved marketing content to the identified mobile device for display to a mobile device user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer program product comprising a computer readable medium having a computer executable program code embodied therein, said computer executable program code adapted to be executed on one or more computer devices to perform the steps of:
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detecting a mobile device using a client device, wherein the mobile device is operating a wireless communication protocol; accessing an advertising campaign database that is associated with the client device in order to select advertising content, wherein the advertising content relates to a commercial entity to which the client device and mobile device are proximate; receiving the advertising content at the client device; and distributing the advertising content to the mobile device. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification