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Systems and Methods for Delivering Proximity-Based Marketing Content to Mobile Devices

  • US 20120047011A1
  • Filed: 08/23/2011
  • Published: 02/23/2012
  • Est. Priority Date: 08/23/2010
  • Status: Abandoned Application
First Claim
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1. In a proximity marketing computer system, a method for managing the delivery of marketing content to mobile devices of consumers, wherein the marketing content is created by one or more users of the proximity marketing computer system, and wherein the proximity marketing computer system comprises one or more client devices physically located at one or more facilities, comprising the steps of:

  • receiving a request at the proximity marketing computer system for transmission of marketing content to the one or more client devices for subsequent delivery to mobile devices;

    retrieving the marketing content from a database associated with the proximity marketing computer system;

    transmitting the retrieved marketing content to the one or more client devices that are physically located at the one or more facilities;

    identifying a mobile device within a predetermined physical proximity of a particular client device at a facility; and

    transmitting the retrieved marketing content to the identified mobile device for display to a mobile device user.

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