APPARATUS, METHOD, AND ADVERTISING SERVER FOR PROVIDING MOBILE ADVERTISING THROUGH MOBILE BROADCASTING NETWORK
First Claim
1. An apparatus for providing a mobile advertisement using a mobile broadcasting network, the apparatus comprising:
- a BCAST client for, when a BCAST server creates a service guide to which advertisement information is applied in response to a request including the advertisement information and an advertisement from an advertisement server, receiving the advertisement and the service guide created by the BCAST server; and
an advertisement engine for providing the advertisement server with user'"'"'s contextualization and personalization information in advance, selecting at least one advertisement from among one or more object advertisements when receiving a notification message reporting that the one or more object advertisements exist from the advertisement server, and receiving the selected advertisement from the BCAST client.
1 Assignment
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Accused Products
Abstract
Disclosed is a method for providing a mobile advertising service using a mobile broadcasting network. The method includes the steps of: creating and providing, by a BCAST server, a service guide to which advertisement information is applied to a BCAST client when a MobAd server (Ad Server) provides the advertisement information to the BCAST Server which handles a broadcast service; and requesting, by an advertising engine (Ad engine), the BCAST client to provide a desired advertisement when the Ad server notifies the Ad engine of an object advertisement, and receiving the requested advertisement from the BCAST client.
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Citations
12 Claims
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1. An apparatus for providing a mobile advertisement using a mobile broadcasting network, the apparatus comprising:
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a BCAST client for, when a BCAST server creates a service guide to which advertisement information is applied in response to a request including the advertisement information and an advertisement from an advertisement server, receiving the advertisement and the service guide created by the BCAST server; and an advertisement engine for providing the advertisement server with user'"'"'s contextualization and personalization information in advance, selecting at least one advertisement from among one or more object advertisements when receiving a notification message reporting that the one or more object advertisements exist from the advertisement server, and receiving the selected advertisement from the BCAST client. - View Dependent Claims (2, 3, 4)
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5. A method for providing, by a mobile advertisement provision apparatus comprising a BCAST client and an advertisement engine, a mobile advertisement using a mobile broadcasting network, the method comprising the steps of:
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providing an advertisement server with user'"'"'s contextualization and personalization information in advance; when a BCAST server creates a service guide to which advertisement information is applied in response to a request including the advertisement information and an advertisement from an advertisement server, receiving a notification message reporting that one or more object advertisements exist from the advertisement server; and
selecting at least one advertisement from among the object advertisements and receiving the selected advertisement. - View Dependent Claims (6, 7, 8)
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9. An advertisement server for providing a mobile advertisement using a mobile broadcasting network through a process, which comprises:
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receiving user'"'"'s contextualization and personalization information from an advertisement engine in advance; transmitting a request message requesting creation of a service guide, to which advertisement information is applied, to a BCAST server; receiving a response message reporting that the service guide has been created from the BCAST server; selecting an advertisement reception target audience using the user'"'"'s contextualization and personalization information provided in advance when receiving the response message; creating a notification message reporting that an advertisement matching the selected advertisement reception target audience exists, based on the response message; and transmitting the created notification message to the advertisement engine. - View Dependent Claims (10, 11, 12)
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Specification