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APPARATUS, METHOD, AND ADVERTISING SERVER FOR PROVIDING MOBILE ADVERTISING THROUGH MOBILE BROADCASTING NETWORK

  • US 20120047019A1
  • Filed: 03/30/2010
  • Published: 02/23/2012
  • Est. Priority Date: 04/21/2009
  • Status: Abandoned Application
First Claim
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1. An apparatus for providing a mobile advertisement using a mobile broadcasting network, the apparatus comprising:

  • a BCAST client for, when a BCAST server creates a service guide to which advertisement information is applied in response to a request including the advertisement information and an advertisement from an advertisement server, receiving the advertisement and the service guide created by the BCAST server; and

    an advertisement engine for providing the advertisement server with user'"'"'s contextualization and personalization information in advance, selecting at least one advertisement from among one or more object advertisements when receiving a notification message reporting that the one or more object advertisements exist from the advertisement server, and receiving the selected advertisement from the BCAST client.

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