Providing Individualized Advertisement Based on Collaboratively Collected User Information
First Claim
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1. A method for providing targeted advertisements to a user client device, operated by a user, through a collaborative advertising computing system, comprising:
- establishing a user data system including a plurality of behavioral profiles, each behavioral profile associated with a unique user identifier;
receiving, from a merchant computing system, a recent user activity report for the user client device;
receiving, from a web portal computing system, a request for a targeted advertisement for the user client device;
receiving a unique user identifier from the user client device;
retrieving a behavioral profile associated with the user client device, from the user data system, using the received unique user identifier;
generating an instantaneous purchasing profile for the user client device, the instantaneous purchasing profile generated using the recent user activity report and the retrieved behavioral profile; and
providing a targeted advertisement to the user client device based on the instantaneous purchasing profile.
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Abstract
A collaborative advertising computer system and method for providing targeted advertisements to user client devices. The collaborative advertising computer system receives user activity reports, including browsing and purchasing data, from merchant computing systems. These user activity reports are used to infer the purchasing intentions of the users operating the user client devices. Based on these purchasing intentions, targeted advertisements are generated, and the advertisements are placed on content web pages displayed on the user client devices.
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Citations
21 Claims
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1. A method for providing targeted advertisements to a user client device, operated by a user, through a collaborative advertising computing system, comprising:
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establishing a user data system including a plurality of behavioral profiles, each behavioral profile associated with a unique user identifier; receiving, from a merchant computing system, a recent user activity report for the user client device; receiving, from a web portal computing system, a request for a targeted advertisement for the user client device; receiving a unique user identifier from the user client device; retrieving a behavioral profile associated with the user client device, from the user data system, using the received unique user identifier; generating an instantaneous purchasing profile for the user client device, the instantaneous purchasing profile generated using the recent user activity report and the retrieved behavioral profile; and providing a targeted advertisement to the user client device based on the instantaneous purchasing profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computing device having a memory and processor, the memory storing instructions that when executed cause the processor to:
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establish a user data system including a plurality of behavioral profiles, each behavioral profile associated with a unique user identifier; receive, from a merchant computing system, a recent user activity report for the user client device; receive, from a web portal computing system, a request for a targeted advertisement for the user client device; receive a unique user identifier from the user client device; retrieve a behavioral profile associated with the user client device, from the user data system, using the received unique user identifier; generate an instantaneous purchasing profile for the user client device, the instantaneous purchasing profile generated using the recent user activity report and the retrieved behavioral profile; and provide a targeted advertisement to the user client device based on the instantaneous purchasing profile. - View Dependent Claims (13, 14, 15, 16)
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17. A collaborative advertising system comprising a computer processor and a computer-readable storage medium storing computer program modules configured to execute on the computer processor, the computer program modules comprising an application configured to:
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establish a user data system including a plurality of behavioral profiles, each behavioral profile associated with a unique user identifier; receive, from a merchant computing system, a recent user activity report for the user client device; receive, from a web portal computing system, a request for a targeted advertisement for the user client device; receive a unique user identifier from the user client device; retrieve a behavioral profile associated with the user client device, from the user data system, using the received unique user identifier; generate an instantaneous purchasing profile for the user client device, the instantaneous purchasing profile generated using the recent user activity report and the retrieved behavioral profile; and provide a targeted advertisement to the user client device based on the instantaneous purchasing profile. - View Dependent Claims (18, 19, 20, 21)
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Specification