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SYSTEM, METHOD AND COMPUTER READABLE MEDIUM FOR PLACING ADVERTISEMENTS INTO WEB PAGES

  • US 20120047033A1
  • Filed: 11/02/2011
  • Published: 02/23/2012
  • Est. Priority Date: 05/05/2009
  • Status: Abandoned Application
First Claim
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1. A method of placing an advertisement in a web page, the method comprising:

  • receiving an advertisement request;

    decoding a uniform resource locator (URL) address from the advertisement request;

    querying an advertisement data store for at least one candidate advertisement to satisfy the advertisement request; and

    selecting a most relevant advertisement for placement into the web page based on a relevance of the at least one candidate advertisement to content included in the web page based on attention analysis data of an attention analysis procedure.

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