SYSTEM, METHOD AND COMPUTER READABLE MEDIUM FOR PLACING ADVERTISEMENTS INTO WEB PAGES
First Claim
Patent Images
1. A method of placing an advertisement in a web page, the method comprising:
- receiving an advertisement request;
decoding a uniform resource locator (URL) address from the advertisement request;
querying an advertisement data store for at least one candidate advertisement to satisfy the advertisement request; and
selecting a most relevant advertisement for placement into the web page based on a relevance of the at least one candidate advertisement to content included in the web page based on attention analysis data of an attention analysis procedure.
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Abstract
Selection of web page advertisements for placement into a web page may use attention data that ranks the elements of the web page according to the attention the elements receive from users during interactions with the web page. The content of ads can be matched to the content of the most highly ranked elements of the web page rather than the web page as a whole. Alternatively, ads can be selected that historically produce a preferred pattern of behavior such as an attention shift from a highly ranked element of the web page to the ad.
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Citations
20 Claims
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1. A method of placing an advertisement in a web page, the method comprising:
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receiving an advertisement request; decoding a uniform resource locator (URL) address from the advertisement request; querying an advertisement data store for at least one candidate advertisement to satisfy the advertisement request; and selecting a most relevant advertisement for placement into the web page based on a relevance of the at least one candidate advertisement to content included in the web page based on attention analysis data of an attention analysis procedure. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus configured to place an advertisement in a web page, the apparatus comprising:
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a receiver configured to receive an advertisement request; and a processor configured to decode a uniform resource locator (URL) address from the advertisement request; query an advertisement data store for at least one candidate advertisement to satisfy the advertisement request; and select a most relevant advertisement for placement into the web page based on a relevance of the at least one candidate advertisement to content included in the web page based on attention analysis data of an attention analysis procedure. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer readable storage medium configured to store instructions that when executed cause a processor to perform placing an advertisement in a web page, the processor being further configured to perform:
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receiving an advertisement request; decoding a uniform resource locator (URL) address from the advertisement request; querying an advertisement data store for at least one candidate advertisement to satisfy the advertisement request; selecting a most relevant advertisement for placement into the web page based on a relevance of the at least one candidate advertisement to content included in the web page based on attention analysis data of an attention analysis procedure. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification