Delivering Highly Targeted Advertisements Based on a Coupon-Exchanging System

• US 20120053999A1
• Filed: 08/27/2010
• Published: 03/01/2012
• Est. Priority Date: 08/27/2010
• Status: Abandoned Application

• Current Assignee: Pan, Yang
• Original Assignee: Pan, Yang
• Inventors: Pan, Yang
• Application Number:
  US12/870,783
• Publication Number:
  US 20120053999A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method of delivering highly targeted advertisements to a user of computing device is disclosed. The computing device is connectable to a data manager through a communication network. The data manager includes a coupon exchanging system for users to trade coupons through the network. A personalized file is established and updated for a user based on a history of the user using the coupon exchanging system. Highly targeted advertisements may be delivered to the computing device based on the personalized file. Coupons stored in the computing device may be displayed as a visual image. Advertising message may be displayed as a portion of the visual image.

Claims

1. A method of delivering advertisements from a data manager to a computing device through a communication network, wherein the data manager including a coupon exchanging system, the method comprising:

a. tracking a user'"'"'s history of using the coupon exchanging system;

b. establishing and updating a personalized file for the user based on said history; and

c. delivering the advertisements based on the personalized file.

2. The method as recited in claim 1, wherein said computing device further comprising a processor, a display, a file storage unit and a coupon manager.

3. The method as recited in claim 2, wherein said coupon manager further comprising a means of sending and receiving a coupon through a communication network.

4. The method as recited in claim 2, wherein said coupon manager further comprising a means of displaying stored coupons on the display of the computing device in a form of icons, wherein said means of displaying further including displaying coupons in a hierarchical manner.

5. The method as recited in claim 2, wherein said coupon manager further comprising a means of displaying a coupon as a visual image, wherein at least a portion of the visual image including an advertising message.

6. The method as recited in claim 5, wherein said portion of visual image for advertising message, when selected by the user, displaying next level of details for the advertising message.

7. The method as recited in claim 5 wherein said advertising message may be related to the coupon and may be updatable.

8. The method as recited in claim 1, wherein said computing device further comprising a personal computer;

a mobile computing and communication device; and

a media delivery device.

9. An advertisement delivery system comprising:

a. a computing device including a processor, a display, a file storage unit and a coupon manager;

b. a data manager including a coupon exchanging system;

c. a communication network connecting the computing device and the data manager; and

d. an advertisement delivery means of delivering advertisements to a user of the computing device based on the user'"'"'s history of using the coupon exchanging system.

10. The system as recited in claim 9, wherein said computing device further comprising a personal computer;

a mobile computing and communication device; and

a media delivery device.

11. The system as recited in claim 9, wherein said communication network further comprising the Internet.

12. The system as recited in claim 9, wherein said coupon exchanging system further comprising a means of exchanging coupons among a plurality of users of the system.

13. The system as recited in claim 12, wherein said means of exchanging coupons further comprising:

a. auctioning; and

b. buying and selling through the data manager using a points of credit system.

14. The system as recited in claim 9, wherein said coupon manager comprising a means of sending and receiving a coupon through a communication network.

15. The system as recited in claim 9, wherein said coupon manager further comprising a means of displaying stored coupons on the display of the computing device in a form of icons, wherein said means of displaying further including displaying coupons in a hierarchical manner.

16. The system as recited in claim 9, wherein said coupon manager further comprising a means of displaying a coupon as a visual image, wherein at least a portion of the visual image including an advertising message.

17. The system as recited in claim 16, wherein said portion of visual image for advertising message, when selected by the user, displaying next level of details for the advertising message.

18. The system as recited in claim 16, wherein said advertising message may be related to the coupon and may be updatable.

19. A method of exchanging coupons through an electronic system including at least one computing device, at least one data manager and at least one communication network, the method comprising:

a. exchanging first set of coupons with the data manager for a predetermined number of credit points;

b. sending the first set of coupons from the computing device to the data manager;

c. exchanging a predetermined number of credit points with data manager for second set of coupons; and

d. sending the second set of coupons from the data manager to the computing device.

20. The method as recited in claim 19, wherein said step of “

sending”

coupons from the data manager to the computing device may be accompanied with transmitting at least one advertising message.