Geo-fenced Virtual Scratchcard
First Claim
1. A computer-implemented method of displaying a geo-fenced advertisement on a wireless mobile communications device of a user, the advertisement being associated with a business having an associated business location, the method comprising:
- automatically receiving information about a geographic location of the mobile communication device;
while the mobile communications device is within a first predefined distance of the business location, automatically causing display, on the mobile communications device, of a first version of the advertisement; and
while the mobile communications device is within a second predefined distance, less than the first predefined distance, of the business location, automatically causing display, on the mobile communications device, of a second version of the advertisement, different than the first version of the advertisement.
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0 Petitions
Accused Products
Abstract
A method of providing a geo-fenced advertisement to a mobile communications device is provided. The advertisement has an associated virtual scratchcard offer. The scratchcard is displayed only when the mobile communications device is less than a first predefined distance from a location of a business. The offer is revealed only when a user performs a virtual scratching function with the mobile communications device while the mobile communications device is less than a second predefined distance from the location of the business. The second predefined distance is less than the first predefined distance.
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Citations
21 Claims
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1. A computer-implemented method of displaying a geo-fenced advertisement on a wireless mobile communications device of a user, the advertisement being associated with a business having an associated business location, the method comprising:
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automatically receiving information about a geographic location of the mobile communication device; while the mobile communications device is within a first predefined distance of the business location, automatically causing display, on the mobile communications device, of a first version of the advertisement; and while the mobile communications device is within a second predefined distance, less than the first predefined distance, of the business location, automatically causing display, on the mobile communications device, of a second version of the advertisement, different than the first version of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A tangible, non-transitory computer-readable medium having computer code stored thereon for displaying a geo-fenced advertisement on a wireless mobile communications device of a user, the advertisement being associated with a business having an associated business location, the computer code comprises:
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computer code configured to automatically receive information about a geographic location of the mobile communication device; computer code configured to, while the mobile communications device is within a first predefined distance of the business location, automatically cause display, on the mobile communications device, of a first version of the advertisement; and computer code configured to, while the mobile communications device is within a second predefined distance, less than the first predefined distance, of the business location, automatically cause display, on the mobile communications device, of a second version of the advertisement, different than the first version of the advertisement.
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16. A system for displaying a geo-fenced advertisement on a wireless mobile communications device of a user, the advertisement being associated with a business having an associated business location, the system comprising:
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a location module configured to receive information about a geographic location of the mobile communication device; an advertisement module configured to; while the mobile communications device is within a first predefined distance of the business location, automatically cause display, on the mobile communications device, of a first version of the advertisement; and while the mobile communications device is within a second predefined distance, less than the first predefined distance, of the business location, automatically cause display, on the mobile communications device, of a second version of the advertisement, different than the first version of the advertisement. - View Dependent Claims (17, 18, 19, 20, 21)
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Specification