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Geo-fenced Virtual Scratchcard

  • US 20120054001A1
  • Filed: 08/23/2011
  • Published: 03/01/2012
  • Est. Priority Date: 08/25/2010
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method of displaying a geo-fenced advertisement on a wireless mobile communications device of a user, the advertisement being associated with a business having an associated business location, the method comprising:

  • automatically receiving information about a geographic location of the mobile communication device;

    while the mobile communications device is within a first predefined distance of the business location, automatically causing display, on the mobile communications device, of a first version of the advertisement; and

    while the mobile communications device is within a second predefined distance, less than the first predefined distance, of the business location, automatically causing display, on the mobile communications device, of a second version of the advertisement, different than the first version of the advertisement.

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