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MANAGING ADVERTISING CAMPAIGNS

  • US 20120054020A1
  • Filed: 08/25/2010
  • Published: 03/01/2012
  • Est. Priority Date: 08/25/2010
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • sending a first advertising content to a first consumption device using a first media type and a second advertising content to a second consumption device using a second media type different than the first media type;

    tracking consumer engagement as a first engagement score associated with the first media type and the first advertising content and a second engagement score associated with the second media type and the second advertising content;

    calculating a consumer engagement score, using a controller, from at least the first engagement score and the second engagement score; and

    selecting additional content based on the consumer engagement score.

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