METHOD OF ADVERTISING TO A TARGETED VEHICLE

• US 20120054028A1
• Filed: 08/31/2010
• Published: 03/01/2012
• Est. Priority Date: 08/31/2010
• Status: Abandoned Application

• Current Assignee: General Motors LLC (General Motors Company)
• Original Assignee: General Motors LLC (General Motors Company)
• Inventors: Tengler, Steven C., Nixon, Timothy R., Frye, Mark S.
• Application Number:
  US12/872,664
• Publication Number:
  US 20120054028A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A method of advertising to a targeted vehicle involves, via a processor at a service center, determining at least one vehicle navigation route to a point of interest, and identifying a marketing agency that represents an entity that is at least one of i) associated with the point of interest, or ii) offering at least one of goods or services directed toward at least one occupant of the targeted vehicle traveling along the vehicle navigation route(s). The method further involves offering, to the marketing agency, advertisement space on a medium external to the targeted vehicle and located along the vehicle navigation route(s). Upon receiving an acceptance of the offer, via the processor at the service center, a command is submitted to a third party facility to display an advertisement of the marketing agency on the medium, where the advertisement is directed to the targeted vehicle.

Claims

1. A method of advertising to a targeted vehicle, comprising:

determining at least one vehicle navigation route to a point of interest;

via the processor at the service center, identifying a marketing agency that represents an entity that at least one of i) is associated with the point of interest, or ii) offers at least one of goods or services directed toward at least one occupant of the targeted vehicle traveling along the at least one vehicle navigation route;

offering, to the marketing agency, advertisement space on a medium external to the targeted vehicle and located along the at least one vehicle navigation route; and

upon receiving acceptance of the offer, via the processor at the service center, submitting a command to a third party facility to display an advertisement of the marketing agency on the medium, the advertisement being directed to the targeted vehicle.

2. The method as defined in claim 1 wherein determining the at least one vehicle navigation route includes:

receiving, at a service center, a user request for information pertaining to the point of interest; and

utilizing the requested point of interest to generate at least one probable vehicle navigation route.

3. The method as defined in claim 1 wherein the determining of the at least one vehicle navigation route is based on a common point of interest in a particular geographic region, a common point of interest based on a seasonal pattern, a sudden need for a particular point of interest, a length of travel time, a distance from a starting point, or combinations thereof

4. The method as defined in claim 1 wherein after the at least one vehicle navigation route is determined and prior to identifying the marketing agency, the method further comprises transmitting the at least one vehicle navigation route from the service center to a telematics unit disposed in the targeted vehicle.

5. The method as defined in claim 1, further comprising verifying that the targeted vehicle passed the medium located along the at least one vehicle navigation route by:

via the processor at the service center, constructing a geofence around the medium;

when the targeted vehicle enters a boundary defined by the geofence, initiating a signal that notifies the service center that the targeted vehicle passed by the medium located along the at least one vehicle navigation route; and

transmitting the signal from the telematics unit to the service center.

6. The method as defined in claim 5, further comprising notifying the marketing agency that the targeted vehicle did pass by the medium located along the at least one vehicle navigation route.

7. The method as defined in claim 1 wherein prior to identifying the marketing agency, the method further comprises:

collecting, at an advertising site along a road segment, demographic data from a plurality of vehicle probes at a plurality of predefined time periods; and

utilizing the demographic data to identify an appropriate marketing agency.

8. The method as defined in claim 7 wherein the medium is an electronic billboard, and wherein upon receiving the acceptance of the offer from the marketing agency, the method further comprises:

displaying a first advertisement on the electronic billboard during one of the plurality of time periods, the first advertisement directed to a first demographic of vehicles; and

displaying a second advertisement on the electronic billboard during an other of the plurality of time periods, the second advertisement directed to a second demographic of vehicles.

9. The method as defined in claim 7 wherein the collected demographic data reveals no particular demographic of the plurality of vehicle probes, and wherein the method further comprises displaying one of a predetermined sequence of advertisements or a random cycle of advertisements on the medium until a particular demographic of the plurality of vehicle probes is identified.

10. The method as defined in claim 1 wherein prior to identifying the marketing agency, the method further comprises:

collecting, at an advertising site along a road segment, demographic data from a plurality of vehicle probes passing by the advertising site;

utilizing the demographic data in real time to identify an appropriate marketing agency;

offering the advertisement space on the medium to the identified appropriate marketing agency; and

upon receiving acceptance of the offer, automatically displaying a first advertisement on the medium, the first advertisement being associated with the identified appropriate marketing agency.

11. The method as defined in claim 10 wherein the medium is an electronic billboard, and wherein after the first advertisement is displayed on the electronic billboard, the method further comprises:

collecting, at the advertising site along the road segment, additional demographic data from a plurality of other vehicle probes passing by the advertising site after the first advertisement has been displayed;

identifying a change in the additional demographic data from the previously collected demographic data;

utilizing the additional demographic data to identify a new marketing agency;

offering the advertisement space to the new marketing agency; and

upon accepting the offer, automatically switching the first advertisement to a second advertisement, the second advertisement being correlated with the new marketing agency and being directed to a demographic of the plurality of other vehicle probes.

12. The method as defined in claim 1 wherein determining the at least one vehicle navigation route includes:

receiving, at a navigational radio, a user request for the at least one vehicle navigation route, the request including information selected from an identifier for the point of interest or an address associated with the point of interest; and

via the navigational radio, utilizing the information to generate the at least one vehicle navigation route.

13. The method as defined in claim 1 wherein determining the at least one vehicle navigation route includes analyzing heuristics to predict the vehicle navigation route.

14. A method of advertising to a plurality of targeted vehicles, comprising:

via a processor at a service center, identifying a common point of interest of the plurality of targeted vehicles;

via the processor, determining at least one road segment associated with the common point of interest;

via the processor, identifying a marketing agency that is correlated with the common point of interest;

offering, to the marketing agency, advertisement space on a medium external to the plurality of targeted vehicles and located along the at least one road segment; and

upon receiving acceptance of the offer, via the processor, submitting a command to a third party facility to display an advertisement of the marketing agency on the medium located along the at least one road segment.

15. The method as defined in claim 14 wherein the common point of interest is identified from a number of requests for a navigation route to the common point of interest from the plurality of targeted vehicles.

16. The method as defined in claim 14 wherein the at least one road segment associated with the common point of interest includes a road segment upon which the common point of interest is located, a commonly-traveled road segment linked with the road segment upon which the common point of interest is located, a highway including an exit to the road segment upon which the common point of interest is located, or combinations thereof

17. A system for advertising to a targeted vehicle, comprising:

a service center or a navigational radio, each including a processor configured to determine at least one navigation route to a point of interest requested from the targeted vehicle;

a marketing agency that represents an entity that at least one of i) is associated with the requested point of interest, or ii) offers at least one of goods or services directed toward at least one occupant of the targeted vehicle traveling along the at least one vehicle navigation route; and

a medium external to the targeted vehicle and configured to display an advertisement thereon, the advertisement being displayed in response to the marketing agency accepting an offer, from the service center, for advertisement space on the medium, and the advertisement being directed to the targeted vehicle.

18. The system as defined in claim 17 wherein the medium is an electronic billboard, and wherein the electronic billboard is configured to switch advertisements in real time based on demographic data collected from a plurality of vehicle probes traveling along the at the least one navigation route.

19. The system as defined in claim 17 wherein the service center further includes a communications module configured to transmit the at least one navigation route to the targeted vehicle.

20. The system as defined in claim 17, further comprising:

a geofence constructed around the medium; and

a telematics unit operatively disposed in the vehicle, the telematics unit including a processor configured to generate a trigger when the targeted vehicle enters the boundary defined by the geofence;

wherein the telematics unit is configured to transmit a notification to the service center that the targeted vehicle has entered the boundary and thus passed the medium.

21. The system as defined in claim 17, further comprising a third party facility configured to display the advertisement on the medium.

22. The system as defined in claim 17 wherein the medium is a roadside communications device.

23. The system as defined in claim 17 wherein the medium is stationary, mobile, or combinations thereof