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Adaptive Targeting for Finding Look-Alike Users

  • US 20120054040A1
  • Filed: 08/30/2010
  • Published: 03/01/2012
  • Est. Priority Date: 08/30/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented method for adaptive display of an advertisement to look-alike users using a desired user profile dataset, the method comprising:

  • normalizing at least one desired user profile object, and storing in a computer memory as a normalized desired user profile object;

    normalizing at least one known user profile object, and storing in a computer memory as a normalized known user profile object;

    seeding a machine-learning training model with the normalized desired user profile object;

    matching the normalized desired user profile object to the normalized known user profile object, using an extracted feature from the normalized desired user profile object, and producing a predicted similar user profile object;

    serving the advertisement using the predicted similar user profile object; and

    adapting to changing user behavior by storing the predicted similar user profile object into the desired user profile object dataset.

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