TRANSMISSION APPARATUS AND METHOD, RECEPTION APPARATUS AND METHOD, AND TRANSMISSION AND RECEPTION SYSTEM

• US 20120054214A1
• Filed: 03/30/2011
• Published: 03/01/2012
• Est. Priority Date: 08/30/2010
• Status: Active Grant

• Current Assignee: Saturn Licensing LLC (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: YAMAGISHI, Yasuaki, Kitazato, Naohisa
• Granted Patent: US 9,179,188 B2
• Time in Patent Office: Days
• US Class Current: 707/758
• CPC Class Codes: H04H 60/13 Arrangements for device control affected by the broadcast information
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/73 using meta-information
• CPC Class Codes: H04N 21/2362 Generation or processing of Service Information [SI]
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/8166 involving executable data, e.g. software arrangements for executing specific programs G06F9/44; broadcasting computer programmes in broadcast systems H04H20/91; involving the movement of software or configuration parameters H04L67/34

Abstract

Disclosed herein is a transmission apparatus for distributing a content to a client, including a script generation section configured to generate a script for obtaining user side answer information representative of an answer of a user of the client to a question regarding liking of the user, a trigger generation section configured to generate trigger information regarding execution of the script by the client, and a transmission section configured to transmit the trigger information and the script to the client in response to distribution of a first content to the client and transmitting, in response to distribution of a second content different from the first content to the client, provider side answer information representative of an answer set by a provider which provides the first or second content to the question regarding the liking of the user to the client.

Claims

1. A transmission apparatus for distributing a content to a client, comprising:

script generation means for generating a script for obtaining user side answer information representative of an answer of a user of the client to a question regarding liking of the user;

trigger generation means for generating trigger information regarding execution of the script by the client; and

transmission means for transmitting the trigger information and the script to the client in response to distribution of a first content to the client and transmitting, in response to distribution of a second content different from the first content to the client, provider side answer information representative of an answer set by a provider which provides the first or second content to the question regarding the liking of the user to the client.

2. The transmission apparatus according to claim 1, further comprising metadata generation means for generating, as metadata of the second content corresponding to the answer set by the provider, metadata including the provider side answer information,

said transmission means transmitting the metadata to the client in response to the distribution of the second content to the client.

3. The transmission apparatus according to claim 1, further comprising query generation means for generating a query representative of a combination of answers to questions regarding the liking of the user,

said transmission means transmitting the query to the client in response to the distribution of the second content to the client.

4. A transmission method for a transmission apparatus for distributing a content to a client, comprising the steps of:

generating a script for obtaining user side answer information representative of an answer of a user of the client to a question regarding liking of the user;

generating trigger information regarding execution of the script by the client; and

transmitting the trigger information and the script to the client in response to distribution of a first content to the client and transmitting, in response to distribution of a second content different from the first content to the client, provider side answer information representative of an answer set by a provider which provides the first or second content to the question regarding the liking of the user to the client.

5. A reception apparatus for acquiring a content distributed from a server, comprising:

trigger detection means for detecting trigger information regarding execution of a predetermined script transmitted from the server in response to distribution of a first content;

script execution means for executing, based on the detection of the trigger information, a script for obtaining user side answer information transmitted from the server in response to the distribution of the first content and representative of an answer of a user to a question regarding liking of the user; and

matching means for carrying out matching between the user side answer information and provider side answer information transmitted from the server in response to distribution of a second content different from the first content and representative of an answer set by a provider which provides the first or second content to the question to determine acquisition of the second content distributed from the server.

6. The reception apparatus according to claim 5, wherein said matching means carries out the matching to determine acquisition of the second content corresponding to metadata which includes the provider side answer information.

7. The reception apparatus according to claim 5, wherein said matching means carries out the matching between the user side answer information and a query transmitted from the server in response to the distribution of the second content and representative of a combination of answers set to questions by the provider to determine acquisition of the second content distributed from the server.

8. The reception apparatus according to claim 5, wherein said script execution means executes the script for generating a query representative of a combination of answers to questions regarding the liking of the user, and

said matching means carries out the matching based on the query and the provider side answer information transmitted from the server in response to the distribution of the second content to determine acquisition of the second content distributed from the server.

9. A reception method for a reception apparatus for acquiring a content distributed from a server, comprising the steps of:

detecting trigger information regarding execution of a predetermined script transmitted from the server in response to distribution of a first content;

executing, based on the detection of the trigger information, a script for obtaining user side answer information transmitted from the server in response to the distribution of the first content and representative of an answer of a user to a question regarding liking of the user; and

carrying out matching between the user side answer information and provider side answer information transmitted from the server in response to distribution of a second content different from the first content and representative of an answer set by a provider which provides the first or second content to the question to determine acquisition of the second content distributed from the server.

10. A transmission and reception system, comprising:

a transmission apparatus for distributing a content; and

a reception apparatus for acquiring the content distributed from said transmission apparatus;

said transmission apparatus including

script generation means for generating a script for obtaining user side answer information representative of an answer of a user of said reception apparatus to a question regarding liking of the user,

trigger generation means for generating trigger information regarding execution of the script by said reception apparatus, and

transmission means for transmitting the trigger information and the script to said reception apparatus in response to distribution of a first content to said reception apparatus and transmitting, in response to distribution of a second content different from the first content to said reception apparatus, provider side answer information representative of an answer set by a provider which provides the first or second content to the question regarding the liking of the user to said reception apparatus,

said reception apparatus including

trigger detection means for detecting the trigger information transmitted from said transmission apparatus in response to distribution of the first content,

script execution means for executing, based on the detection of the trigger information, the script for obtaining the user side answer information transmitted from said transmission apparatus in response to the distribution of the first content, and

matching means for carrying out matching between the user side answer information and the provider side answer information transmitted from said transmission apparatus in response to the distribution of the second content to determine acquisition of the second content distributed from said transmission apparatus.

11. A transmission apparatus for distributing a content to a client, comprising:

a script generation section configured to generate a script for obtaining user side answer information representative of an answer of a user of the client to a question regarding liking of the user;

a trigger generation section configured to generate trigger information regarding execution of the script by the client; and

a transmission section configured to transmit the trigger information and the script to the client in response to distribution of a first content to the client and transmitting, in response to distribution of a second content different from the first content to the client, provider side answer information representative of an answer set by a provider which provides the first or second content to the question regarding the liking of the user to the client.

12. A reception apparatus for acquiring a content distributed from a server, comprising:

a trigger detection section configured to detect trigger information regarding execution of a predetermined script transmitted from the server in response to distribution of a first content;

a script execution section configured to execute, based on the detection of the trigger information, a script for obtaining user side answer information transmitted from the server in response to the distribution of the first content and representative of an answer of a user to a question regarding liking of the user; and

a matching section configured to carry out matching between the user side answer information and provider side answer information transmitted from the server in response to distribution of a second content different from the first content and representative of an answer set by a provider which provides the first or second content to the question to determine acquisition of the second content distributed from the server.