Online Advertisement Selection

• US 20120054792A1
• Filed: 11/07/2011
• Published: 03/01/2012
• Est. Priority Date: 11/01/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: de Heer, David L.
• Granted Patent: US 9,390,425 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/43615 Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

Online advertisement selection techniques are described. In an implementation, data is obtained which describes interaction of one or more clients with advertisements embedded in television content. An advertisement is selected to be displayed in conjunction with web content accessed by the one or more clients based on the interaction with the advertisements described in the data.

Claims

1. A device-implemented method comprising:

receiving, from a client device, a request for web content;

determining an identity of the client device based on an indication of browsing history exposed by the client device;

selecting an advertisement to be displayed in conjunction with the web content based on previously-monitored interaction data associated with the identity of the client device; and

providing the web content including the selected advertisement to the client device for display.

2. The device-implemented method as described in claim 1, wherein the previously-monitored interaction data describes interaction with one or more advertisements embedded in television content.

3. The device-implemented method as described in claim 2, wherein the interaction with one or more advertisements embedded in television content includes use or nonuse of a time-shifting operation during output of the television content.

4. The device-implemented method as described in claim 2, wherein the selected advertisement and the one or more advertisements embedded in television content are associated with a same advertiser.

5. The device-implemented method as described in claim 1, wherein the indication of browsing history exposed by the device includes one or more cookies stored by the client device.

6. The device-implemented method as described in claim 1, further comprising receiving the previously-monitored interaction data from another device that is not the client device.

7. The device-implemented method as described in claim 6, wherein:

the television content is provided by a network operator to the other device; and

the web content provided to the client device includes a web page provided by the network operator.

8. The device-implemented method as described in claim 6, wherein the client device and the other device are configured to be situated in a single household and the single household is identifiable to perform the selecting via one or more IP addresses.

9. One or more computer-readable media devices embodying instructions executable by a processor to:

receive, from a client device, a request for web content;

determine an identity of the client device based on an indication of browsing history exposed by the client device;

select an advertisement to be displayed in conjunction with the web content based on previously-monitored interaction data associated with the identity of the client device; and

provide the web content including the selected advertisement to the client device for display.

10. The one or more computer-readable media devices as described in claim 9, wherein the previously-monitored interaction data describes interaction with one or more advertisements embedded in television content.

11. The one or more computer-readable media devices as described in claim 10, wherein the interaction with the one or more advertisements includes at least one nonuse of a time-shifting technique to an output of the one or more advertisements embedded in the television content.

12. The one or more computer-readable media devices as described in claim 10, wherein the web content and television content are accessible via a network operator.

13. The one or more computer-readable media devices as described in claim 9, wherein the instructions are further executable to receive the previously-monitored interaction data from another device not co-located with the client device.

14. The one or more computer-readable media devices as described in claim 9, wherein the instructions are further executable to select the advertisement to be displayed in conjunction with the web content based on business rules associated with an advertiser.

15. A device-implemented method comprising:

receiving data which describes interaction of one or more clients with one or more advertisements embedded in television content;

storing the data in a repository according to an indication of browsing history exposed by the one or more clients respectively; and

selecting an advertisement to be displayed in conjunction with web content accessed by the one or more clients based the interaction with the one or more advertisements described in the data.

16. The device-implemented method as described in claim 15, wherein the interaction of the one or more clients with the one or more advertisements embedded in television content includes use or nonuse of a time-shifting operation during output of the television content.

17. The device-implemented method as described in claim 15, wherein the one or more clients are configured to be associated with a particular household which is identifiable by one or more Internet Protocol (IP) addresses that are used to access the television content and the web content.

18. The device-implemented method as described in claim 15, wherein the indication of browsing history is an identifier within a cookie stored by the one or more clients.

19. The device-implemented method as described in claim 15, wherein the selected advertisement and the one or more advertisements embedded in television content are associated with a same advertiser.

20. The device-implemented method as described in claim 15, wherein the one or more clients include at least one of a mobile phone, a laptop computer, a desktop computer, or a set-top box.