Mapping Advertiser Intents to Keywords
First Claim
Patent Images
1. A method comprising:
- by one or more computing devices,constructing an intent map for a plurality of products, wherein;
the intent map comprises one or more intent topics, andeach of the one or more intent topics comprises one or more intents; and
deriving a plurality of keywords from the intent map based on one or more keyword templates.
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Abstract
In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a plurality of keywords from the intent map based on keyword templates.
160 Citations
85 Claims
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1. A method comprising:
- by one or more computing devices,
constructing an intent map for a plurality of products, wherein; the intent map comprises one or more intent topics, and each of the one or more intent topics comprises one or more intents; and deriving a plurality of keywords from the intent map based on one or more keyword templates. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
- by one or more computing devices,
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29. A system comprising:
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a memory comprising instructions executable by one or more processors; and the one or more processors coupled to the memory and operable to execute the instructions, the one or more processors being operable when executing the instructions to; construct an intent map for a plurality of products, wherein; the intent map comprises one or more intent topics, and each of the one or more intent topics comprises one or more intents; and derive a plurality of keywords from the intent map based on one or more keyword templates. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56)
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57. One or more computer-readable non-transitory storage media embodying software operable when executed by one or more computer systems to:
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construct an intent map for a plurality of products, wherein; the intent map comprises one or more intent topics, and each of the one or more intent topics comprises one or more intents; and derive a plurality of keywords from the intent map based on one or more keyword templates. - View Dependent Claims (58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84)
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85. A system comprising:
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means for constructing an intent map for a plurality of products, wherein; the intent map comprises one or more intent topics, and each of the one or more intent topics comprises one or more intents; and means for deriving a plurality of keywords from the intent map based on one or more keyword templates.
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Specification