METHOD AND SYSTEM FOR TRACKING TELEPHONE CALLS
First Claim
1. A method for enabling data collection for a plurality of advertising campaigns, comprising:
- creating a plurality of advertising campaigns;
assigning at least one campaign phone number to each of the advertising campaigns;
storing configuration data including the plurality of advertising campaigns and campaign phone numbers;
receiving at least one request from at least one user, made in response to at least one of the advertising campaigns, to display at least one pre-existing webpage;
analyzing the at least one request to determine which advertising campaign is associated with the at least one request;
retrieving the configuration data for the at least one advertising campaign associated with the at least one request;
generating at least one new webpage, wherein the at least one new webpage is substantially a copy of the at least one pre-existing webpage with the at least one campaign phone number included from the configuration data added to the at least one new webpage; and
transmitting the at least one new webpage to the at least one user.
6 Assignments
0 Petitions
Accused Products
Abstract
A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.
180 Citations
31 Claims
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1. A method for enabling data collection for a plurality of advertising campaigns, comprising:
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creating a plurality of advertising campaigns; assigning at least one campaign phone number to each of the advertising campaigns; storing configuration data including the plurality of advertising campaigns and campaign phone numbers; receiving at least one request from at least one user, made in response to at least one of the advertising campaigns, to display at least one pre-existing webpage; analyzing the at least one request to determine which advertising campaign is associated with the at least one request; retrieving the configuration data for the at least one advertising campaign associated with the at least one request; generating at least one new webpage, wherein the at least one new webpage is substantially a copy of the at least one pre-existing webpage with the at least one campaign phone number included from the configuration data added to the at least one new webpage; and transmitting the at least one new webpage to the at least one user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for enabling data collection for at least one advertising campaign, the system comprising:
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at least one server; at least one telephony interface coupled to the at least one server; and at least one database coupled to the at least one server and at least one telephony interface; wherein the at least one server comprises at least one server application configured to; create a plurality of advertising campaigns, locate at least one campaign phone number associated with each of the advertising campaigns in the at least one database, store configuration data in the at least one database, the configuration data including the advertising campaign and at least one campaign phone number, accept at least one request, made in response to the advertising campaign, to display at least one pre-existing webpage, analyze the at least one request to determine which advertising campaign is associated with the request; retrieve the configuration data for the at least one advertising campaign associated with the at least one request from the at least one server; generate at least one new webpage, wherein the at least one new webpage is substantially a copy of the at least one pre-existing webpage with the at least one campaign phone number included from the configuration data added to the at least one new webpage; and sending the at least one new webpage; and
whereinthe at least one telephony interface comprises at least one telephony application configured for assigning the at least one campaign phone number to each of the advertising campaigns and storing the assigned at least one campaign phone number in the at least one database. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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Specification