Matching Advertisers and Users Based on Their Respective Intents
First Claim
Patent Images
1. A method comprising:
- by one or more computing devices,deriving one or more user intents from user information associated with a user;
selecting, from a plurality of advertiser intents, one or more advertiser intents that align with the one or more user intents; and
advertising to the user based on the one or more advertiser intents that align with the one or more user intents.
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Abstract
In one embodiment, a method includes deriving a user intent from user information associated with a user, selecting an advertiser intent that aligns with the user intent, and then advertising to the user based on the advertiser intent that aligns with the user intent.
167 Citations
70 Claims
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1. A method comprising:
- by one or more computing devices,
deriving one or more user intents from user information associated with a user; selecting, from a plurality of advertiser intents, one or more advertiser intents that align with the one or more user intents; and advertising to the user based on the one or more advertiser intents that align with the one or more user intents. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
- by one or more computing devices,
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24. A system comprising:
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a memory comprising instructions executable by one or more processors; and the one or more processors coupled to the memory and operable to execute the instructions, the one or more processors being operable when executing the instructions to; derive one or more user intents from user information associated with a user; select, from a plurality of advertiser intents, one or more advertiser intents that align with the one or more user intents; and advertise to the user based on the one or more advertiser intents that align with the one or more user intents. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46)
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47. One or more computer-readable non-transitory storage media embodying software operable when executed by one or more computer systems to:
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derive one or more user intents from user information associated with a user; select, from a plurality of advertiser intents, one or more advertiser intents that align with the one or more user intents; and advertise to the user based on the one or more advertiser intents that align with the one or more user intents. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69)
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70. A system comprising:
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means for deriving one or more user intents from user information associated with a user; means for selecting, from a plurality of advertiser intents, one or more advertiser intents that align with the one or more user intents; and means for advertising to the user based on the one or more advertiser intents that align with the one or more user intents.
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Specification