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SYSTEM AND METHOD FOR MONETIZING USER-GENERATED WEB CONTENT

  • US 20120059722A1
  • Filed: 09/02/2010
  • Published: 03/08/2012
  • Est. Priority Date: 09/02/2010
  • Status: Active Grant
First Claim
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1. A system for dynamically monetizing user-generated web content, the system comprising:

  • a tracking engine in communication with a plurality of social networks, the tracking engine being operable to detect user activity on the plurality of social networks;

    an analyzing engine in communication with the tracking engine and operable to receive notification therefrom that a first user has published user content in a user content area on at least one social network selected from the plurality of social networks, the analyzing engine being configured to determine the context of the user content;

    an ad branding engine in communication with the analyzing engine and operable to brand the user content area to generate a branded user content area incorporated with the user content area, the branded user content area being generated based on the context of the user content;

    wherein the first user earns compensation in response to the branded user content area being incorporated with the user content area.

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