Apparatus, System and Method for Disambiguating a Request for a Media Enhancement

• US 20120059852A1
• Filed: 07/11/2011
• Published: 03/08/2012
• Est. Priority Date: 07/12/2010
• Status: Active Grant

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Chad, Steelberg, Ryan
• Granted Patent: US 8,738,653 B2
• Time in Patent Office: Days
• US Class Current: 707/780
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0256 User search

Abstract

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Claims

1. A computer-implemented system for providing a disambiguation based on context of a key word, comprising:

a searchable database comprising at least statistics and content regarding the key word;

an enhancement engine, comprising said searchable database, for receiving an incoming search for the keyword in accordance with a request for an enhancement;

a key word listing, communicatively connected said searchable database, comprising a plurality of identifiers each uniquely related to key words in said key word listing; and

a plurality of structured data each uniquely related to key words in said key word listing, wherein said structured data is used by said enhancement engine to select the statistics and content regarding the searched key word;

wherein ones of the plurality of identifiers correspondent to the searched key word identify a context of use of the searched keyword to enable disambiguation of the searched key word from among similar ones of said key word listing to thereby enable selection of ones of the statistics and content properly responsive to the incoming search by said enhancement engine.

2. The system of claim 1, wherein the searched key word comprises a brand.

3. The system of claim 1, wherein the incoming search comprises a request for an application.

4. The system of claim 1, wherein said plurality of identifiers comprise generic terms.

5. The system of claim 1, wherein said plurality of identifiers comprise specific terms.

6. A method for providing a disambiguation based on context of a key word, comprising:

receiving an incoming search for the key word in accordance with a request for an enhancement of content;

selecting, in accordance with structured data, statistics and content regarding the searched key word;

identifying, in accordance with a plurality of identifiers correspondent to the searched key word, a context of use of the searched keyword; and

disambiguating of said selecting regarding the searched key word from among similar ones to the searched key word in accordance with the identified context.