METHOD AND APPARATUS FOR TARGETED COMMUNICATIONS
First Claim
1. An apparatus, comprising:
- a first communication module configured for receiving broadcast content via a broadcast channel; and
a second communication module configured for supporting a data communication channel, wherein the second communication module is configured for at least one of transmitting feedback information via the data communication channel and receiving targeted communication information via the data communication channel.
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Accused Products
Abstract
A targeted communication capability is provided herein. The targeted communication capability enables targeted delivery of various types of information in various content distribution environments. The information may include content (e.g., text, audio, image, video, multimedia, and the like), recommendations for content and activities, advertisements, and the like. The content distribution environments may include radio systems, the Internet, video-based systems, and the like. The targeted communication capability may include a hybrid radio capability, in which a hybrid radio supports a broadcast audio channel that is used to receive broadcast audio content from broadcast audio content sources and a targeted communication channel configured to enable interaction between the hybrid radio and one or more network devices (e.g., enabling feedback to be provided from the hybrid radio to the network devices and/or enabling information (in addition to the broadcast audio content received via the broadcast audio channel) to be provided to the hybrid radio). The targeted communication capability may support various other types of targeted communication capabilities (e.g., a context-based radio capability, a real-time traffic condition alerting capability, an Internet-based radio capability, a video-based targeted communication capability, and the like, as well as various combinations thereof).
63 Citations
28 Claims
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1. An apparatus, comprising:
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a first communication module configured for receiving broadcast content via a broadcast channel; and a second communication module configured for supporting a data communication channel, wherein the second communication module is configured for at least one of transmitting feedback information via the data communication channel and receiving targeted communication information via the data communication channel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus, comprising:
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a processor configured for; controlling presentation of broadcast content received via a broadcast channel; and controlling communication via a data communication channel, wherein communication via the data communication channel comprises at least one of transmitting feedback information via the data communication channel and receiving targeted communication information via the data communication channel. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A method for interacting with a radio, comprising:
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receiving feedback information from the radio via a bidirectional channel with the radio, wherein the radio is adapted for receiving broadcast audio content via a broadcast audio channel; and propagating targeted communication information toward the radio via the bidirectional channel with the radio. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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Specification