METHOD OF COLLECTION OF INFORMATION ON AWARENESS OF CONSUMERS AND/OR USERS WITH RESPECT TO A GOOD OR SERVICE

• US 20120066042A1
• Filed: 08/18/2011
• Published: 03/15/2012
• Est. Priority Date: 09/13/2010
• Status: Abandoned Application

• Current Assignee: Sanofi-Aventis Deutschland GmbH (Sanofi )
• Original Assignee: Sanofi-Aventis Deutschland GmbH (Sanofi )
• Inventors: Melnik, Nikolay
• Application Number:
  US13/212,318
• Publication Number:
  US 20120066042A1
• Time in Patent Office: Days
• US Class Current: 705/14.19
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards

Abstract

The utility model relates to methods of marketing and social researches, while informing consumers and/or users in respect of a specific product or service with using telecommunications devices of communication.

The method of collecting the information on awareness of consumers and/or users in respect of a product or service includes manufacturing of materials containing the information on carrying out a survey, their distribution among prospective consumers or users of products or services, who are subscribers of devices of telecommunication means of communication, receipt of a message containing a request and/or confirmation of consent to participate in the survey from the subscriber'"'"'s device of telecommunication means of communication, sending a message containing a query or task relating to a product or service to the subscriber'"'"'s device of telecommunication means of communication, receipt of a message containing the subscriber'"'"'s reply to the query or task relating to a product or service from the subscriber'"'"'s device of telecommunication means of communication. The subscriber'"'"'s reply to the query or task relating to a product or service is also assessed, a message containing the information about providing the subscriber with an award according to the results of the subscriber'"'"'s reply to the query and/or task is sent, a database containing at least the information about the subscribers that made a request to participate in the survey is formed.

Use of the claimed method shall provide the obtaining of information on awareness of prospective consumers and/or users in respect of a specific product or service, in particular, medications, medical devices, medical equipment, diagnostic methods, treatment, prevention, rehabilitation, or medical or pharmaceutical services while informing the consumers and/or users of a specific product or service.

Claims

1. A method of collecting information on awareness of consumers and/or users with respect to a product or service comprising,

manufacturing audio visual text materials of advertising and/or informative and/or entertaining nature containing;

the information about carrying out a survey, and

the distribution among prospective consumers or users of products or services, who are subscribers of devices of telecommunication means of communication;

receiving a message containing a request and/or confirmation of consent to participate in the survey from the subscriber'"'"'s device of telecommunication means of communication;

sending a message containing a query or task relating to a product or service to the subscriber'"'"'s device of telecommunication means of communication;

receiving a message containing the subscriber'"'"'s reply to the query or task relating to a product or service from the subscriber'"'"'s device of telecommunication means of communication;

assessing the subscriber'"'"'s reply to the query and/or task relating to a product or service;

sending a message containing information about providing the subscriber with an award according to the results of the subscriber'"'"'s reply to the query and/or task; and

forming of a database containing at least the information about the subscribers that made a request for participation in the survey.

2. The method as claimed in claim 1 further characterized in that a subscriber'"'"'s mobile terminal is used as a device of telecommunication means of communication.

3. The method as claimed in claim 1 further characterized in that a fixed-line telephone terminal is used as a device of telecommunication means of communication.

4. The method as claimed in claim 1 further characterized in that a personal computer with access to the Internet is used as a subscriber'"'"'s device of telecommunication means of communication by sending and receiving electronic messages.

5. The method as claimed in claim 1 further characterized in that a personal computer with access to the Internet is used as a subscriber'"'"'s device of telecommunication means of communication by sending and receiving messages through electronic forms posted on a web-page of a website containing information about a product or service.

6. The method as claimed in claim 1 further characterized in that a personal computer with access to the Internet is used as a subscriber'"'"'s device of telecommunication means of communication by sending and receiving messages through an interactive web-site for communication of Internet users.

7. The method as claimed in claim 2 further characterized in that text or multimedia messages of the mobile communication network may be used as messages.

8. The method as claimed in claim 2 further characterized in that the sending of a message containing the information about providing the subscriber with an award as recharging the subscriber'"'"'s account in the mobile communication network is carried out.

9. The method as claimed in claim 1 further characterized in that the sending of a message containing a query and/or task on medications, medical devices, medical equipment, diagnostic methods, treatment, rehabilitation, prevention, medical or pharmaceutical services is carried out.

10. The method as claimed in claim 1 further characterized in that the sending of a message containing a query and/or task of clinical nature on medications, medical devices, medical equipment, diagnostic methods, treatment, rehabilitation, prevention, medical or pharmaceutical services is carried out.