Systems and Methods to Present Triggers for Real-Time Offers

• US 20120066062A1
• Filed: 08/08/2011
• Published: 03/15/2012
• Est. Priority Date: 08/06/2010
• Status: Abandoned Application

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa USA, Inc. (Visa, Inc.)
• Inventors: Yoder, Jeanette, Amaro, Leigh, Hagey, Ryan, Gebbie, Michael James, Bankston, Michael Steven
• Application Number:
  US13/205,205
• Publication Number:
  US 20120066062A1
• Time in Patent Office: Days
• US Class Current: 705/14.51
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions

Abstract

In one aspect, a computing apparatus is configured to identify a set of users; identify a plurality of triggers, each of which corresponds to a set of one or more conditions which when satisfied by a transaction of a user from the set, as the transaction is being processed by the transaction handler, causes transmission of an advertisement to the user; provide a graphical representation of triggers; and provide data related to the triggers on the graphical representation, in response to user interaction with the graphical representation.

Claims

1. A method, comprising:

identifying, via a computing apparatus, a plurality of triggers, each of the triggers identifying a set of one or more conditions which, when satisfied by a transaction of a user, causes transmission of a message to the user, wherein the message is transmitted in real time as the transaction is being processed by the transaction handler; and

providing, by the computing apparatus, a graphical representation of the plurality of triggers.

2. The method of claim 1, wherein the graphical representation comprises a map showing locations of the triggers.

3. The method of claim 2, further comprising:

ranking the triggers based on transaction data recorded by the transaction handler;

wherein the graphical representation indicates ranks of the triggers.

4. The method of claim 3, further comprising:

determining a score for each of the plurality of triggers based on an amount of transactions performed at a location of a respective trigger and a probability of a transaction at the location of the respective trigger followed by a transaction at a location of a merchant for which the message is to be transmitted, wherein the ranking is based on the score.

5. The method of claim 3, further comprising:

receiving user identification information from a marketer; and

identifying a plurality of users satisfying the user identification information, wherein the message is to be transmitted to the plurality of users according to the plurality of triggers.

6. The method of claim 2, further comprising:

receiving a selection of a first trigger from the graphical representation of the plurality of triggers; and

providing data related to the first trigger on the graphical representation, in response to the selection of the first trigger.

7. The method of claim 6, wherein the data provided in response to the selection of the first trigger includes:

an indication of a degree of relevancy between a transaction desired by the message and a transaction satisfying the condition of the first trigger.

8. The method of claim 6, wherein the data provided in response to the selection of the first trigger includes:

an indication of an occurrence frequency of transactions satisfying the first trigger.

9. The method of claim 6, wherein the data provided in response to the selection of the first trigger includes:

an indication of a population size of users eligible for the message to be transmitted in accordance with the first trigger.

10. The method of claim 6, wherein the data provided in response to the selection of the first trigger includes:

an indication of spending amounts of users eligible for the message to be transmitted in accordance with the first trigger.

11. The method of claim 2, wherein the graphical representation includes at least one first location which when selected causes a presentation of a user interface to set up a trigger at the first location.

12. The method of claim 2, wherein the graphical representation includes at least one candidate for a first trigger at a first location, which when selected causes a presentation of support data for setting up the first trigger at the first location.

13. The method of claim 12, wherein the support data includes at least one of:

a probability of transactions occurring at the first location;

a probability of a transaction at the first location followed by a transaction at a location of a merchant of the message; and

a spending pattern of users who have made transactions at the first location.

14. The method of claim 2, wherein the graphical representation includes indication of performances of the plurality of triggers.

15. The method of claim 2, wherein the graphical representation shows numbers of potential users associated with the triggers.

16. A computer-storage medium storing instructions configured to instruct a computing apparatus to:

identify a plurality of triggers, each of the triggers identifying a set of one or more conditions which, when satisfied by a transaction of a user, causes transmission of a message to the user, wherein the message is transmitted in real time as the transaction is being processed by the transaction handler;

rank the plurality of triggers to generate a ranked list of triggers; and

provide a graphical representation of the ranked list of triggers on a map.

17. The computer-storage medium of claim 16, wherein the instructions are further configured to instruct the computing apparatus to present information associated with a first trigger in response to a selection of the first trigger from the graphical representation.

18. The computer-storage medium of claim 17, wherein the information associated with the first trigger to be presented in response to the selection includes at least one of:

the message to be transmitted;

at least one condition of a transaction occurring at a location of the first trigger;

performance information of the first trigger; and

opportunity information for using the first trigger.

19. A computing apparatus, comprising:

a transaction handler to process transactions;

a data warehouse coupled with the transaction handler to store transaction data recording the transactions; and

a portal coupled with the transaction handler and the data warehouse, the portal configured to receive first data based on which a set of users is identified, and receive second data based on which a plurality of triggers are identified, each of the triggers identifying a set of one or more conditions which, when satisfied by a transaction of a user in the set, causes transmission of a message to the user in real time as the transaction is being processed by the transaction handler, the portal configured to present the plurality of triggers on a map showing a location of a merchant on behalf of which the message is to be transmitted.

20. The computing apparatus of claim 19, further comprising:

a message broker coupled with the transaction handler and the data warehouse to generate and transmit the message using a communication reference of the user.