Systems and Methods to Present Triggers for Real-Time Offers
First Claim
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1. A method, comprising:
- identifying, via a computing apparatus, a plurality of triggers, each of the triggers identifying a set of one or more conditions which, when satisfied by a transaction of a user, causes transmission of a message to the user, wherein the message is transmitted in real time as the transaction is being processed by the transaction handler; and
providing, by the computing apparatus, a graphical representation of the plurality of triggers.
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Abstract
In one aspect, a computing apparatus is configured to identify a set of users; identify a plurality of triggers, each of which corresponds to a set of one or more conditions which when satisfied by a transaction of a user from the set, as the transaction is being processed by the transaction handler, causes transmission of an advertisement to the user; provide a graphical representation of triggers; and provide data related to the triggers on the graphical representation, in response to user interaction with the graphical representation.
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Citations
20 Claims
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1. A method, comprising:
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identifying, via a computing apparatus, a plurality of triggers, each of the triggers identifying a set of one or more conditions which, when satisfied by a transaction of a user, causes transmission of a message to the user, wherein the message is transmitted in real time as the transaction is being processed by the transaction handler; and providing, by the computing apparatus, a graphical representation of the plurality of triggers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer-storage medium storing instructions configured to instruct a computing apparatus to:
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identify a plurality of triggers, each of the triggers identifying a set of one or more conditions which, when satisfied by a transaction of a user, causes transmission of a message to the user, wherein the message is transmitted in real time as the transaction is being processed by the transaction handler; rank the plurality of triggers to generate a ranked list of triggers; and provide a graphical representation of the ranked list of triggers on a map. - View Dependent Claims (17, 18)
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19. A computing apparatus, comprising:
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a transaction handler to process transactions; a data warehouse coupled with the transaction handler to store transaction data recording the transactions; and a portal coupled with the transaction handler and the data warehouse, the portal configured to receive first data based on which a set of users is identified, and receive second data based on which a plurality of triggers are identified, each of the triggers identifying a set of one or more conditions which, when satisfied by a transaction of a user in the set, causes transmission of a message to the user in real time as the transaction is being processed by the transaction handler, the portal configured to present the plurality of triggers on a map showing a location of a merchant on behalf of which the message is to be transmitted. - View Dependent Claims (20)
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Specification